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Agenda

The 2026 agenda has been released! See who will present on this year's agenda - Euromonitor, WalMart, Brenntag, The Clorox Company, Kuraray, Indorama Ventues: Indovinya, ACI, IFF and more. 

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Pre-Conference Workshop
Challenges within the cleaning industry
Details to come!
EPA re-evaluation, budgeting, spending session
Abstract details to come!
Certifications
Abstract to come!
Beyond Green Claims: Aligning on Real Leadership in Cleaning Products
As demand for more sustainable cleaning products continues to grow, the industry has an opportunity to move beyond fragmented definitions and align around what meaningful product leadership looks like.

This session will highlight a collaborative initiative including retailers, brands, and advocates to define sustainability leadership for everyday cleaning products and create clearer, more consistent signals that can guide product development and help consumers make more informed choices.

Drawing on work from a multi-stakeholder Steering Committee, the presentation will outline key product leadership elements identified to date, including safer chemicals, responsible sourcing, low-impact manufacturing, and sustainable packaging. It will also explore how these elements are being translated into practical, actionable criteria.

Attendees will gain insight into how greater alignment across the value chain can help strengthen consumer trust, support innovation, and advance a more coherent and credible market for sustainable cleaning products.
 
Brittany Maule | Director of Products and Standards, Green Seal
Roundtable discussions: Suppliers and Product Formulators
This will showcase a supplier or product formulator who will have a poster session or topic to pitch for 5 minutes before showcasing their poster or discussion at designated tables. This session is intended for problem-solving, innovation, new solutions and ingredients.

Suppliers confirmed:
Conclusion + Networking Event
Happy hour + Custom 20th Anniversary CPUS Fragrance Bar

*Happy Hour and 20th Anniversary event open to all registered attendees*
Registration Open
Opening Remarks
  • Brittany Onslow, Conference Producer, Smithers
  • Brian Sansoni, Senior Vice President, Communications, Outreach & Membership, ACI
Session I: Market Trends & Industry Overview
Presentation Details to Come!
Clean, Smarter, Better: Navigating Tomorrow’s Home Care Landscape
We explore the key forces shaping the home care industry as it evolves in response to shifting consumer expectations, technological developments, and market dynamics, with insight into category performance linked to the key trends observed in the market. Analysis can focus on the US, a specific region, or global markets.
The session provides an overview of the most significant emerging themes influencing product innovation, sustainability efforts, and brand strategies, as well as the broader cultural and behavioural shifts redefining how consumers and brands approach home care.
The category is moving from commodity cleaning toward health-led, tech-enabled, and digitally distributed solutions.
The future of home care is biological, pet-safe, digitally native, and system-led. Brands that combine performance, health, and convenience will lead the next phase of growth.
 
Filip Hoffmann-Häußler | Global Insight Manager: Home Care, Euromonitor International
Futurescaping the Cleaning Products Industry: Insights from ACI's Future Leaders
As the cleaning products industry navigates accelerating change and growing volatility, companies must look beyond near term trends to understand how evolving consumer cleaning behaviors and expectations will shape what comes next. The ACI Future Leaders, in partnership with Toluna, led a multi phase Futurescaping initiative combining qualitative and quantitative research to explore how consumers think about cleaning, how behaviors are shifting, and where unmet needs signal opportunity. This session shares insights from qualitative results that revealed emerging attitudes, tensions, and behaviors, paired with quantitative findings that validated and prioritized these themes across broader audiences. Through collaborative exploration and refinement, the work translates consumer insight into actionable innovation concepts. This presentation offers a data driven perspective on how understanding consumer cleaning behaviors and needs can inform breakthrough innovation, guide strategic decision making, and help companies stay relevant in a rapidly evolving marketplace.
 
Arianna Fanning | Global Market Segment Leader, Health and Biosciences, International Flavors & Fragrances
Session II: Private Label, Major Sales
Fireside Chat: Retailer Discussion
This session will cover:
-           Insights on what is driving the popularity of their own brand
-           Purpose of the cleaner (home care focus or specific clean up job)

Panelists include:
Sumit Charaya, Senior Manager, Product Development, Household Essentials, Walmart
 
Networking Break
Session III: Brands discussing use of fragrance
Panel: Fragrance Use - Brand Perspective
Formulating with fragrance, innovation, meeting consumer demands, fragrance free and sustainability

 
Session IV: Technical + I&I
Presentation Details to Come!
Lunch Break
Return by 1:45 PM
Development of Functional Solvents for Household Cleaning Application
In household cleaning products, solvents are required to provide not only safety but also stronger cleaning performance and good formulation stability. However, only a few solvents can meet all of these needs, so many formulators still choose common solvents such as ethanol. In this presentation, we introduce solvent products that can better meet today’s market demands. As solvents for cleaning agents, ethanol and glycol ether–based solvents are widely used. However, ethanol has flammability and safety risks such as skin irritation, while glycol ether solvents have issues like poor alkali resistance and low solubility for surfactants. 3Methoxy3methyl1butanol (MMB) is widely used in laundry cleaners, kitchen cleaners, and allpurpose cleaners. Besides its high safety, one key reason is that MMB is very stable even under highpH conditions. This makes it suitable for alkaline waterbased products designed to remove oily soils. MMB can also interact with nonionic surfactants, helping increase surfactant concentration, improve cleaning performance (solubilization), and raise the cloud point. These functions come from MMB’s structure, which has a hydroxyl group and a branched methyl group. These properties are not seen in traditional solvents such as ethanol or glycol ethers. Because of these advantages, MMB is a useful solvent that supports the development of many household cleaners. IPDAC, a new solvent, is classified as LVPVOC under CARB regulations. When combined with lowpolarity solvents, it can improve cleaning performance. IPDAC has the potential to become a promising solvent for future solventbased multicleaners. In this presentation, I will introduce MMB, which has unique properties, and a new item called IPD-AC.

 
Shun Okura | Development of Functional Solvents for Household Cleaning Application, Kuraray America
Mastering Lignin Chemistry for Sustainable Cleaning: A 100% Biobased Polymer for High-Performance Auto-Dish Detergents
As sustainability expectations reshape the cleaning products market, manufacturers are seeking high performance, biobased solutions that help reduce reliance on fossil derived polymers. Borregaard has developed a next generation biopolymer for auto-dishwasher detergents based on lignin—an abundant, renewable material sourced from sustainably managed forests and extracted using novel process technology. This technology transforms lignin into highly effective anti-filming agent without using petroleum derived functionalizing agents. The result is a 100% biobased ingredient that aligns with microplastics restrictions, enables product circularity, and contributes to lower lifecycle carbon emissions. Optimized lignin derivatives deliver strong anti filming performance through multifunctional scale inhibition and dispersion, matching or surpassing traditional synthetic polycarboxylates. This talk will highlight how mastery of lignin chemistry, including variables like molecular weight and carboxylic acid content, enable brands to meet performance expectations while advancing sustainability goals, offering a commercially viable path toward reducing CO2 emissions and reliance on synthetic polymers in cleaning applications, auto-dish and beyond.
 
Madelyn Evans  | Business Development Manager, Borregaard 
Efficacy of Anti-Corrosive Additives in Preventing Dishwasher-Induced Damage to High Quality Glass
Dishwasher-induced corrosion of glassware is a persistent consumer and industrial challenge, leading to surface haze, scratches, and reduced durability. In this study, we evaluated the protective effect of anti-corrosive additives in lead crystal glass and potassium crystal under standardized dishwashing conditions. Glass coupons were subjected to 50 automatic dishwasher cycles using base detergent formulations with and without additives. Surface changes were assessed by gravimetric analysis, atomic force microscopy (AFM), and optical haze scoring. Results show that anti-corrosive additives reduced mass loss by over 90% (p < 0.001) and limited surface roughness to <10 nm compared to >50 nm in untreated controls. Optical clarity was also preserved, with haze indices reduced from 4.2 ± 0.3 in controls to 1.1 ± 0.2 in treated samples (p < 0.01). These findings demonstrate that incorporation of anti-corrosion actives in detergents can significantly extend the service life and aesthetic quality of glassware, offering both economic and environmental benefits. Keywords Glass corrosion; Dishwasher detergents; Anti-corrosive additives; Lead crystal; Potassium crystal; Surface integrity
 
Karine Lapointe | Technical Marketing Manager, Brenntag Canada
Networking Break
Session V: 101 session – New trends, regulatory updates and formulation
Formulating 101 session – New trends and formulation
Sustainability Isn’t Just Packaging: How Chemistry Choices Shape Real Impact
While packaging sustainability is visible and important, formulation decisions often determine a product’s true environmental and human health footprint. This session shares how brands can move beyond surface-level sustainability and into chemistry-driven impact. We’ll discuss goal-setting, measurement frameworks, and real-world formulation decisions that influence safety, carbon footprint, and long-term resilience—without sacrificing performance or consumer trust.
 
Jenna Arkin | Chief Innovation Officer, ECOS®
TSCA – Panel - a deeper analysis of the current state of the new and existing chemicals programs
Abstract to come!

Speakers include:

Darci Ferrer, Assistant Director, Greenberg Traurig
Kaitlyn Maxwell, Shareholder, Greenberg Traurig

 
Darci Ferrer | Assistant Director, Greenberg Traurig, LLP
Session VI: Marketing for Science
The Missing Middle: Bridging Product Development and Selling in Cleaning Products
In the cleaning products industry, many great products stall—not because the formulation is wrong, but because the middle between development and selling isn’t engineered. This session will focus on the cross-functional success factors that determine whether an innovation makes it from concept to shelf (and search) to cart to repeat purchase. We’ll map the “missing middle” where breakdowns commonly occur: late-stage packaging and claims decisions, misaligned price/pack architecture, merchant requirements not addressed early enough, under-built digital shelf content, and internal handoffs that create rework or compromise. Attendees will learn a practical framework for aligning R&D, regulatory, packaging, sales, and marketing around a shared definition of “commercial readiness” - so product choices are made with the full selling environment in mind. The goal is simple: reduce friction, accelerate adoption, and ensure the product’s strengths are understandable and shoppable in every step of the journey - from merchant conversation to in-store navigation to the consumer’s moment of need. 3 Learning Objectives: 1. Identify the “missing middle” failure points that most often prevent strong innovations from converting into retail listings and shopper purchase. 2. Apply a cross-functional “commercial readiness” framework that aligns R&D, regulatory, packaging, sales, and marketing decisions earlier in the development cycle. 3. Translate product advantages into shelf/search execution by defining the must-win elements for merchant fit, packaging/claims clarity, digital content readiness, and the shopper decision moment.
 
Jaci Volles | Chief Marketing & Strategy Officer, CLR Brands
Evening Networking Reception
Registration Open
Session VII: Microplastics – lay of the land and sea
Presentation Details to Come!
Session VIII: Biotech – where in the world in biotech
Unlocking lower cost biomanufacturing by moving beyond the microbe
Biomanufacturing holds significant promise for the cleaning products industry, enabling the development of high-performance, biobased molecules such as next-generation surfactants, functional additives, and specialty ingredients. However, widespread adoption has been constrained by cost, scalability, and process complexity, particularly when relying on traditional fermentation-based approaches. This talk explores how cell-free offers a compelling pathway to unlock cost-effective, scalable biomanufacturing. By decoupling enzymes from living systems, cell-free approaches improve compatibility with existing chemical manufacturing infrastructure and eliminate many constraints associated with cellular metabolism and fermentation. Emerging techniques to stabilize and reuse enzymes, such as enzyme immobilization, further extend operational lifetimes, increase total turnover, and enhance space-time yields while reducing downstream processing complexity. Together, these advances open the door to economically viable production of both novel and existing molecules, such as bio-based surfactants, with greater precision over structure and performance. Ultimately, cell-free biomanufacturing, driven by immobilized enzymes and better biocatalysts, has the potential to unlock the next generation of low cost, high performance cleaning product ingredients.
 
Alex Rosay | CEO, Cascade Biocatalysts
Session IX: In the Air tonight (air care and laundry)
Clorox Pure: A New Benefit in the Air Care Aisle
- Overview of the consumer tension – why go after allergens?
- What is allergen neutralization? How does it work?
- Holistic product design for the allergy fighter - In-market performance and looking to the future
 
Alex Mayer | Senior Scientist, The Clorox Company
Networking Break
Sponsored by: 
Session X: Odor control – malodor
Preventing Odor Rebloom via Rinse-Added Sanitizers
Persistent laundry malodor remains a key driver of consumer dissatisfaction. For many fabrics, malodor is sustained not only by residual odorants, but more often from odor-forming microorganisms that survive laundering, persist in residual soils, and regenerate odor during wear, storage, and drying (“rebloom”). For detergent formulators, this shifts the problem from masking to prevention: lowering viable microbial load on textiles to interrupt rebloom under modern constraints (low temperature, short cycles, high-efficiency machines, variable water hardness, and diverse fabric types). This presentation focuses on a patent-pending, non-quat, rinse-added sanitizer approach to odor control with bacterial kill. By delivering actives in the rinse, the system can target the stage after significant soils have been removed in the wash, supporting targeted mechanisms to reduce microbial counts and suppressing odor generation between washes. We discuss why, in our process, rinse-stage dosing for bacterial reduction can be advantageous across multiple fabric types and use scenarios and how this translates to malodor benefits. We also discuss how to pair microbiological endpoints (e.g., log reduction on relevant fabrics) with defensible claims after US EPA registration, as well as non-microbial performance benefits imparted on fabrics. Practical formulation considerations are highlighted, including stability in the finished product, tolerance to detergent carryover, and machine-cycle feasibility in conventional and HE platforms.
 
Jeff S. Van Komen | Senior Research Chemist - Home Care, I&I, Pilot Chemical
Session XI: Fragrance – AI w/ selection and formulation
Cleanliness inspired by Fragrance - Details to come!
Abstract to come!
Presentation Details to Come!
Closing Remarks by Brian Sansoni, ACI