Cleaning Products US 2018 | Workshop

Natural Consumer Fragrances in Cleaning Products Pre-Conference Workshop

Monday, October 1 | Pre-Conference Workshop


  1. Registration & Welcome

  2. Opening Remarks

    Brian Sansoni, VP of Communication and Membership, American Cleaning Institute

  3. Overview of the Fragrance Industry: Addressing the Rise in Demand for More Natural Products and Essential Oils, Natural Oils and Organic Fragrances OR Differentiators Between Natural, Organic and Synthetic Fragrances

    Jack Corley | Chief Sales Officer; President - Natural Fragrance Division of Custom Essence

    With history deeply rooted in natural ingredients Jack Corley, President of Custom Essence, Inc.’s Natural Fragrance Division, will provide an overview of the naturals market. The standards, certifications and seals available, and a discussion regarding the ever-changing legal & regulatory landscape.  Gain an understanding regarding natural ingredients processing, sourcing & production methods, natural home care fragrance creativity and discuss the current challenges in formulation and stability with respect to ingredient availability and cost.  This presentation will provide you with a broad overview of the natural fragrance industry and how increasing transparency and collaboration is quickly evolving as “best practice”.

  4. The Dirt We Create from Cleaning: Our Responsibility to the Consumer

    Christine Dimmick | CEO/Founder of The Good Home Company

    As manufacturers we must look not just at efficacy, but how our products contribute to plastic pollution, climate change and our consumers health.  Good Home Company Founder and Author of “Detox Your Home” Christine Dimmick will present on the dirt we create from cleaning.

  5. Networking Break

  6. Addressing the Rise in Demand for More Natural Products

    Daniel Fabricant, Ph.D. | President/CEO of The Natural Products Association

    To protect and equip consumers to maximize their well being, NPA developed the Natural Standard and Certification for Personal Care Products, a set of guidelines that dictate whether a product can be deemed truly "natural." The standard encompasses all cosmetic personal care products regulated and defined by the FDA.

    The Essence of the NPA Natural Standard

    The NPA Natural Standard is based on natural ingredients, safety, responsibility and sustainability.

    • Natural Ingredients: A product labeled "natural" should be made up of only, or at least almost only, natural ingredients and be manufactured with appropriate processes to maintain ingredient purity.
    • Safety: A product labeled "natural" should avoid any ingredient with a suspected human health risk.
    • Responsibility: A product labeled "natural" should use no animal testing in its development.
    • Sustainability: A product labeled "natural" should use biodegradable ingredients and the most environmentally sensitive packaging.

    Under the Natural Standard for Personal Care Products, allowed ingredients come from or are made from a renewable resource found in nature (flora, fauna, mineral), with absolutely no petroleum compounds.

    What the NPA Natural Seal Means for You

    Consumers: The standard will help you become more educated about ingredients and processes considered natural. It gives consumers the information you need to easily identify which personal care products meet the standard for natural, and make the best decisions when choosing products. 

    Industry: The NPA Natural Standard for Personal Care Products will help you produce and bring to market personal care products that meet the definition of natural created by the industry's oldest and largest trade association for natural products. It gives manufacturers, suppliers and retailers the information and tools you need to maintain high levels of consistency among products labeled "natural," as well as inform consumers about how to identify truly natural personal care products. 

  7. Fragrances and the Environment: FTC’s Green Guides

    Julia Solomon Ensor | Attorney - Division of Enforcement of Bureau of Consumer Protection, Federal Trade Commission

    The Federal Trade Commission issued revised “Green Guides” that are designed to help marketers ensure that the claims they make about the environmental attributes of their products are truthful and non-deceptive.

    The revisions to the FTC’s Green Guides reflect a wide range of public input, including hundreds of consumer and industry comments on previously proposed revisions. They include updates to the existing Guides, as well as new sections on the use of carbon offsets, “green” certifications and seals, and renewable energy and renewable materials claims.

    “The introduction of environmentally friendly products into the marketplace is a win for consumers who want to purchase greener products and producers who want to sell them,” said FTC Chairman Jon Leibowitz. “But this win-win can only occur if marketers’ claims are truthful and substantiated. The FTC’s changes to the Green Guides will level the playing field for honest business people and it is one reason why we had such broad support.”

    In revising the Green Guides, the FTC modified and clarified sections of the previous Guides and provided new guidance on environmental claims that were not common when the Guides were last reviewed.

  8. Q&A With Workshop Speakers

  9. Workshop Concludes