To protect and equip consumers to maximize their well being, NPA developed the Natural Standard and Certification for Personal Care Products, a set of guidelines that dictate whether a product can be deemed truly "natural." The standard encompasses all cosmetic personal care products regulated and defined by the FDA.
The Essence of the NPA Natural Standard
The NPA Natural Standard is based on natural ingredients, safety, responsibility and sustainability.
- Natural Ingredients: A product labeled "natural" should be made up of only, or at least almost only, natural ingredients and be manufactured with appropriate processes to maintain ingredient purity.
- Safety: A product labeled "natural" should avoid any ingredient with a suspected human health risk.
- Responsibility: A product labeled "natural" should use no animal testing in its development.
- Sustainability: A product labeled "natural" should use biodegradable ingredients and the most environmentally sensitive packaging.
Under the Natural Standard for Personal Care Products, allowed ingredients come from or are made from a renewable resource found in nature (flora, fauna, mineral), with absolutely no petroleum compounds.
What the NPA Natural Seal Means for You
Consumers: The standard will help you become more educated about ingredients and processes considered natural. It gives consumers the information you need to easily identify which personal care products meet the standard for natural, and make the best decisions when choosing products.
Industry: The NPA Natural Standard for Personal Care Products will help you produce and bring to market personal care products that meet the definition of natural created by the industry's oldest and largest trade association for natural products. It gives manufacturers, suppliers and retailers the information and tools you need to maintain high levels of consistency among products labeled "natural," as well as inform consumers about how to identify truly natural personal care products.