The new SmartLabel™ digital transparency initiative is growing rapidly, with more companies and brands using this digital platform to give consumers access to more information than could ever fit on a package label.
As of the end of March, 2017, more than 5,600 products of 205 brands from 26 companies are using SmartLabel™. These include major food and consumer products manufacturers such as Unilever, Mondelez, Hershey, Coca Cola, General Mills, L’Oreal and Land O’ Lakes, retailers such as Ahold and Topco, and smaller brands such as Food for Life, Naked Bacon and PASCHA Chocolates. The complete list of products, brands and companies using SmartLabel can be found at www.smartlabel.org.
Continuing the transparency conversation, learn about the new and innovative ways companies are communicating about what’s in their products through digital platforms. Learn more about how to anticipate consumer trends, ad agency trends, and branding to consumers including who’s buying what.