Cleaning Products US 2018 | Day 1

Monday, October 1, 2018 | Day 1

Day 1: October 1st

Registration Opens & welcome coffee

Registration and Welcome

  1. Registration Opens & Welcome Coffee

  2. Welcome & Opening Remarks

    Alyssa Perna Head of Production & Operations - Americas, Smithers

Session I: Cleaning Products Market Overview and Addressing Consumer Transparency

In the opening session of our conference, leading industry experts share insights on the latest industry trends starting with an overview of the cleaning products market.  While consumer transparency dominates the discussion, find out about what disruptive digital technologies and recent advances are emerging in the industry.

  1. Market Overview and Challenges: State of the Industry

    Melissa Hockstad | President & CEO of American Cleaning Institute

    Learn about key issues facing the Cleaning Products industry today from association President Melissa Hockstad.  Looking through the rearview mirror, and looking forward over the next 3 years, where will the cleaning products industry take us?  This talk will address key market trends including what’s driving the market in terms of challenges and how to achieve growth. Learn more about what the key players are doing and who to keep an eye on in regard to innovation and staying transparent.

  2. Disruptive Innovations in Digital Product Transparency

    Jim Flannery | Senior Executive Vice President, Operations, and Industry Collaboration of Grocery Manufacturers Association

    The new SmartLabel™ digital transparency initiative is growing rapidly, with more companies and brands using this digital platform to give consumers access to more information than could ever fit on a package label.

    As of the end of March, 2017, more than 5,600 products of 205 brands from 26 companies are using SmartLabel™. These include major food and consumer products manufacturers such as Unilever, Mondelez, Hershey, Coca Cola, General Mills, L’Oreal and Land O’ Lakes, retailers such as Ahold and Topco, and smaller brands such as Food for Life, Naked Bacon and PASCHA Chocolates. The complete list of products, brands and companies using SmartLabel can be found at

    Continuing the transparency conversation, learn about the new and innovative ways companies are communicating about what’s in their products through digital platforms.  Learn more about how to anticipate consumer trends, ad agency trends, and branding to consumers including who’s buying what. 

  3. HomeBiome Products: Transparent is the New Green

    Jamie Rosenberg | Senior Global Household and Personal Care Analyst of Mintel

    Today, probiotics are appearing in all home care sectors.  These products are influenced by new thinking within functional foods and personal care, where there is a growing emphasis on re-introducing good microorganisms to the body and skin. Probiotics have the potential to grow the home care category’s health and wellness stance, but can also redefine disinfection and what it means to have a clean and healthy home.

  4. Networking Break

  5. Wiping Away Old Standards to Stay Environmentally Sustainable

    David Rousse | President of INDA

    Europe is moving to eliminate plastic waste which includes single use products like wet wipes. Many wipes contain non-biodegradable plastic so the market is left with two options: eliminate wet wipes altogether, or manufacturers will need to develop plastic-free wipes. The US may soon follow suit, so how can companies prepare?

  6. Recent Advances in Hard Surface Cleaning

    Nancy Falk | Research Fellow of The Clorox Company

    Coming soon!

  7. Panel: Communication Can Be Messy – An Open Discussion about Industry and Transparency

    Panelists Include: Mintel, GMA & INDA

    Openness and transparency is becoming event more critical to companies’ abilities to succeed today.  This panel will discuss the biggest challenges and current trends throughout the value chain from suppliers, to CPG’s, to retailers and what the consumer needs in terms of easy-to-understand information.  Ask questions to an expert lineup of panelists during this open discussion about what’s going on in the industry and how to stay transparent.

    Panelists include:

    • Jamie Rosenberg, Senior Global Household & Personal Care Analyst, Mintel
    • Jim Flannery, Grocery Manufacturers Association
    • David Rousse, President, INDA 
  8. Closing Remarks

  9. Welcome Reception