2019 Agenda

Smithers is pleased to announce the 2019 Cleaning Products Latin America agenda! 

Day 1: June 11th


  1. Registration & Welcome | Exhibit Hall Opens

  2. Opening Remarks

    Alyssa Perna, Head of Operations & Production, Americas

Session I: Industry Updates and Market Timing

Moderator: Antonio Calcagnotto, ALIADA & ABIPLA President

This session will discuss new trends and challenges in the Latin American Market including growth opportunities, new consumer paths and government regulations.

  1. The evolution in the Latin American Cleaning Products Market

    Antonio Calcagnotto | Head of Corporate Affairs at UNILEVER Brazil & President of ALIADA (LATAM) of ABIPLA and ALIADA

    Regional update including the lead associations in Latin America: ALPHA, ABIPLA, ASIQUIR, CAEDPA, AGADCHILE, CANAJAD

    Learn about new opportunities and threats that are generating changes in the Latin American Cleaning Products Industry including new rules in Global, Regional and Local Regulations and Sustainability challenges, the evolution in the Consumer trends, & Innovations in Raw and Packaging Material, and cleaning, breakthrough technologies which have accelerated the creation of new products and categories in the market and sustainable thinking in technologies, manufacturing, logistics, use and packaging disposal, which will generate great innovations and new challenges in product developments and designs to the industry.

  2. Cleaning Products Market Overview: Global Shifts and Trends across the Supply Chain

    Hal Ambuter | Vice President, Regulatory Affairs & Policy of Reckitt Benckiser

    The cleaning products supply chain is confronting challenges in the marketplace from regulatory, to sustainability and more.  

    Hear more about how the industry is responding and innovating based off of the current landscape.  Hear about household and retail trends driving the industry forward.

  3. The Perfect Wash: Global Washing Trends That Pose Challenge to the Regional Landscape

    Jorge Araya | Research Analyst of Euromonitor International

    The consumption trends are changing and the washing industries (detergents and washers) are responding to them. What are the new global washing trends that could challenge the regional landscape?

  4. Networking Break

  5. Regulatory Updates in Latin America from Government Officials

    Round table with the Latin American Regulatory officers

    • Alvaro Aguirre | Head of Environmental Area (Chile)
    • Maria Eugenia Ferreira | Regulatory Officer (Paraguay)
    • Virginia Rodriguez (Uruguay)
    • Maria Sanchez (Argentina)
    • Janaina Oliveita (Brazil)
  6. Trade Polices: Global and in Latin America

    Gaston Fernandez Schiaffino | Head of Regulatory of Direcon Chile

    Learn more about trading trends in Latin America that are affecting the marketplace.

  7. Industry Updates, Trends and Challenges in the Latin American Market

    Francisco Jose Spirito | Marketing Director of Unilever

    Chile is a spearhead for the industries trends and technologies for Home Care in LatAm. Get a view of what is already happening with consumers in this industry and what is yet to come.

  8. Lunch

Session II: Sustainability and the Environment:

Moderator: Dr. Andre Chieffi, R&D Manager, P&G

Latin America has some of the most serious environmental challenges in the world, yet remains one of the most concerned regions when it comes to climate change and sustainability issues. From the alarming rate of deforestation and soil erosion, to tremendous air pollution issues in some of the largest cities.  There are rivers flowing through industrial centers which contaminates water through industrial along with a water shortage in places like Brazil impacting not only the environment but the economy.  This session will explore how the region’s environment impacts the social and developmental challenges of the Latin American region, and how the industry is responding to those challenges.  

  1. Tackling Environmental Challenges in Latin America Leading To a More Sustainable Future

    Latin America is one of the most concerned regions when it comes to climate change and sustainability issues. The current and future global impact of climate change consistently cite Latin America as being one of the most vulnerable regions. This session will provide an update regarding the UN’s Sustainable Development Goals (or STG’s) as Chile leads the way as one of the most ambitious countries to address key sustainability issues.  Moving to a wider role than previous focus on the CE100 Brasil network, now leading the Ellen MacArthur Foundation Brasil work to accelerate the transition to a circular economy in the region. The Ellen MacArthur Foundation works with businesses, governments and academia to build a framework for an economy that is restorative and regenerative by design.

  2. Sustainable Fabric Protection: responding to consumer needs

    Scott Tuchinsky | Global Sales Director - Home Care & Water Treatment of Croda

    Sustainability is integral to everything we do. From the raw materials we source and the way we use them, to the ingredients we create, we believe in being a responsible company. Our sustainable fabric protection ingredients are no different. Once fabric softeners were simply a vehicle to deliver fragrance and anti-static properties to garments however, consumers are now demanding new performance attributes from these products. With the correct performance additive, sustainable fabric protection leading to clothes that look and feel better for longer periods of time is now available. Our novel biopolymer that is substantive to fibres, delivers total fabric protection giving longer lasting benefits to garments. Limiting the damage from the washing and drying process, our protein-based technology delivers colour protection, reduced greying of whites and fibre protection to keep garments looking newer for longer. Not only this, but with increased recognition of embedded carbon in Home Care supply chains, we are able to review and provide the intrinsic and extrinsic sustainability benefits of our products which are becoming increasingly important for consumers.

  3. Re-thinking Progress in the Circular Economy in Chile

    Gonzalo Muñoz Abogabir | CEO of TriCiclos

    If we accept that the living world’s cyclical model works, can we change our way of thinking so that we too can operate a circular economy?  How can our waste build capital rather than reduce it?  By rethinking products and components, and the packaging they come with.  There’s a world of opportunity to rethink and redesign the way we make stuff.  Explore how through a change in perspective we can re-design the way our economy works from designing products that can be re-used in some way again, powering the system with renewable energy.  Together, we can innovate to create a restorative economy.

  4. Applying Reusable Packaging to the Commercialization of Cleaning Products

    Paolo Mazza Forno | Commercial Engineer of Empresas Demaria

    EcoCarga stores are part of an innovative system for the commercialization of cleaning products. This revolutionary system, based on the principles of shared value, seeks to generate a triple impact, social, economic and environmental, through the development of a whole supply chain to sell products with reusable packaging. EcoCarga is a venture emerged from Empresas Demaria S.A., a chilean company with more than 120 years of history, which through this initiative, is rethinking its business model by applying circular economy as a fundamental pillar to carry forward its operation, improving sustainability and quality of life for consumers .

  5. Networking Break

  6. Chemical Managements: Risk and Poisoning – Role of Poison Control Center

    Juan Carlos Rios | Executive Director of Toxicology Information Center of CITUC (Chilean Poison Control Center of the Pontifical Catholic University of Chile

    Evaluating the risk of the substances is complex, the work and evaluation of them requires technical competences, experience and application of national regulations required by the authority, to ensure an adequate assessment of their risk, their handling, use, disposal and transport by of workers and users.

  7. Reduce, Reuse and Recycle: Packaging and Plastics

    Rafael Juen | Head of Technical Center South America of Alpla

    ALPLA’s commitment to environmental protection and integrated objectives is weaved into their company philosophy.  In order that ALPLA products protect the environment, they count on recycling – this way the material remains in a circulatory system like nature itself is exemplifying. The longer products are kept within the product cycle, the more resources can be saved.

  8. Panel: The Circular Economy and Sustainability in Cleaning Products

    Panelists Include: P&G, Clorox, Unilever & Diversey

    Panelists include:

    • Andre Chieffi, R&D Manager, P&G 
    • Ana María Vazquez-Galliano, General Manager, Clorox Chile S.A.Clorox
    • Francisco Jose Spirito, Marketing Director, Unilever
    • Suzanne Thompson, Chief Technology Officer, Diversey
  9. Closing Remarks

  10. Evening Reception

Day 2: June 12th

Registration & Welcome

Registration & Exhibit Hall Open

  1. Registration

  2. Opening Remarks

    Alyssa Perna, Head of Operations & Production, Americas - Smithers & Antonio Calcagnotto, Communications & Corporate Affairs Senior Director, Unilever

Session III: Business Innovation in the Cleaning Industry

Moderator: Tarric El-Sayed, Vice President, The Clorox Company

Enjoy fascinating discussions about channel innovation and global technology innovations in commercial cleaning and consumer trends during this session.

  1. Recovering Treasures from the Drain

    Ana María Vazquez-Galliano | General Manager of The Clorox Company

    Cleaning and washing are necessary activities in any manufacturing facility. The final product of such operations (wastewater) has traditionally gone directly to the drain for treatment and disposal, dragging a precious treasure, Water.

    “Good growth” — growth that is profitable, sustainable and achieved responsibly demands for a call to action in world moving more and more into a circular economy.

    We’ve found opportunities in our supply chain and product development areas to realize ambitious water conservation goals while also reducing costs, distinguishing our brands, meeting consumers needs and growing our business.

  2. Driving Sustainable Chemistry Innovations: Cleaning and Sanitizing Food and Beverage Operations

    Leo Musante | VP of Food Retail Services of Ecolab

    For many years being a chemical company was not connected with the sustainability paradigms. When a company is committed, R&D, Reg Affairs, and Marketing strength their objectives to innovate and so, provide programs that helps customer to achieve their environment KPIs.  Water, Energy and CO2 emission are the top target of most food & beverage producers in the world. How much can we do being a Cleaning partner?  Hear from the leading Cleaning and Sanitizing provider in Latin America in regard to their committed view on sustainability.

  3. Formulating Cost-Effective Detergents for the Latin American Market

    Husley Morales | Global Technical Service & Development for Home Care & Personal Care of Oxiteno

    Considering performance, enzymes and surfactants are key ingredients in a detergent for getting clothes clean and find out the synergy between these two important ingredients is crucial to deliver performance required by consumers. However, in situations where the price of liquid detergents is still a barrier to entry, the use of enzymes could be a challenge. With these challenges in mind, Oxiteno together with Novozymes developed a solution based on surfactants and enzymes that addresses at the same time the three major issues faced by laundry liquid producers: performance, enzyme stability, process simplification and sustainability. The objective of this presentation is to highlight the benefits and the impacts of this technology developed for laundry market.

  4. Beyond Sustainable Chemistry: Creating total solutions to minimize use of resources

    Suzanne Thompson | Chief Technology Officer of Diversey

    Diversey considers total product life cycle when developing chemistry but is that enough? In this presentation, learn how Diversey uses solution thinking to minimize the use of waste, water, and energy.  Suzanne Thompson will discuss how by managing chemistry as a resource we can significantly reduce the environment footprint of our customers 

  5. Networking Break

Session IV: Product and Chemistry Innovation

Moderator: Andre Chieffi, R&D Manager, P&G

Hear from all of the big players at the most prominent chemical companies who will discuss the products being created to respond to industry and consumer demands.  Topics include: addressing their sustainability footprint, toxicology, innovations and more 



  1. The Top 3 Trends In Home Care – Latin America for 2019

    Co-presented: Laercio De Albuquerque – Dow Technical Specialist for Home Care - Latin America and Jose Alberto Pino Home Care Marketing Manager – Latin America Consumer Solutions, Dow Chemical Company

    Co-presented by:

    • José Alberto Pino Andrade, Home Care Marketing Manager – Latin America Consumer Solutions Dow Chemical Company
    • Laercio De Albuquerque, Technical Specialist for Home Care, Dow Chemical Company

    Dow’s experts in both marketing and technical development will give an inspiring talk about the main trends and the latest technology in the cleaning market for Latin America in 2019. The discussion will be centered in innovation and how the needs of the market become more sustainable and focused on consumer welfare. In this context, join us to learn what is Dow doing to address these challenges. 

  2. The Illusion of Clean: Bacteria and Viruses on the Surface

    Kiran Kulkarni | Marketing Specialist, Professional Hygiene of Lonza

    At home as a parent you work very hard to protect your family’s health, but you may be inviting unwanted “guests” to the dinner table in the form of bacteria and viruses.  Away from home, a restaurant may look clean, but in reality under that veneer lies bacteria and viruses.  All purpose cleaning products and dish towels do not eliminate bacteria and viruses, and may actually be making the situation worse.  So surfaces my look germ free but in reality it’s just an illusion on clean.

  3. Next Generation of Granular Enzymes

    Tatiana Goncharova | Global Segment Leader Powder Detergents of DuPont, Nutrition & Biosciences

    Next Generation of Granular enzymes Detergents in developed markets have mostly shifted from powder to liquid. Despite that, powder laundry detergent segment is still expected to be the main laundry format globally for the next couple of years. Aligned with this trend, DuPont has developed a novel delivery system for granular enzymes under ENZOGUARD brand name, focusing on delivering performance in a cost-effective way that meets detergent manufacturers needs.

  4. Chemical Power Hour: Sustainability, the environment and reducing the carbon footprint

    Corbion, Croda and Dow Chemical Company

    Moderator: Pablo Marcelo Rodriguez, Executive Director, ALIADA

    • Oscar Lagos, Sales & Business Development Manager for Biochemicals Division, Corbion
    • Scott Tuchinsky, Global Sales Director - Home Care & Water Treatment, Croda
    • Laercio De Albuquerque, Technical Specialist for Home Care, Latin America, The Dow Chemical Company

    Leading chemical suppliers will address key questions and concerns facing the industry today during the chemical power hour. Each chemical company has 5 minutes to present on their biggest sustainability challenge and how they are working to solve the problem, or how their organization is innovating based off of industry demands, followed by a panel discussion and an audience Q&A.

    The questions will be focused on sustainability, the environment and reducing the carbon footprint.

  5. Lunch Break

Session V: Household and Retail Trends

Moderator: Juan Bonelli, Unilever

Hear from some of the major industry players and discover solutions and innovations in the cleaning sector.  Learn what organizations are doing to respond to consumer demands, tackle sustainability issues and innovate.   

  1. The Toxicology of Household Cleaning Products and Disinfectants

    Pablo Olivares, Vice President, Chilean Toxicology Association

    Chile is first country in Latin America to have risk about GHS implementation on consumer products.  Learn about challenges the industry is facing from one of the most experienced Chilean toxicologists who specializes in cleaning products and disinfectants.

  2. Diverse Consumer Needs Require Diverse Solutions: Case Studies from P&G


    Hear from P&G regarding case studies which led to solutions across the global industry.  From recycling ocean plastics, to innovations in Europe, the us and Latin America hear directly from a brand leader what current issues they are trying to tackle today, and forsee in the future

  3. Networking Break

  4. Fragrance Panel

    Mane, IFF, Takasago and CRAMER

    3:45: Introductions
    3:50 - MANE: Hear about the latest fine fragrance trends including a guide to new trends in industrial fragrance, along with current cleaning products fragrance trends in Europe.
    3:55 - IFF
    4:10 - Takasago
    4:25 – CRAMER: Perfumistic Creation in the South of the World
    4:40: Audience Q&A and panel discussion

  5. Safer Chemicals and Ingredient Transparency

    Martin Wolf | Director, Sustainability & Authenticity of Seventh Generation

    It may not be clear, but ingredient transparency impacts product formulation and supply chain choices.

    Seventh Generation has over a decade of experience disclosing its formulated product ingredients to our consumers. Less clear to our consumers are the tribulations of formulating products whose ingredients are to be disclosed. The authors describe Seventh Generation’s ingredient communication standards, and the challenges of formulating products that meet them.

  6. Closing Remarks

    Alyssa Perna Head of Production & Operations - Americas, Smithers