Agenda

Paolo Mazza Forno | President, ALIADA

Juliana Marra | President, ABIPLA

In a context where Latin American consumers demand greater efficacy in short cycles, cold-water washing, visible fabric care, and more sustainable solutions, enzyme formulation becomes a key differentiator. This presentation explores how Lavergy®, BASF’s enzyme portfolio, enables translating these trends into real, measurable benefits in liquid and powder detergents. We will show the “art” behind designing modern enzyme formulations: how to select, combine, and dose different enzymes to maximize performance without sacrificing stability or cost. Through technical evidence, market insights, and applied LATAM case studies, we will demonstrate how Lavergy® enables more efficient, differentiated products that align with what Latin consumers truly seek.

• Latin consumer trends can indeed be formulated
• Proper enzyme selection maximizes performance and optimizes costs
• Lavergy® enables more sustainable solutions without sacrificing efficacy

Presented by:

• Erendira Viridiana Lopez, Head of Marketing Home Care and I&I, Latin America, BASF
• Gabriela Uchôna dos Santos, Technical Services Representative for Home Care, BASF

Detergent formulation has traditionally relied on iterative experimentation and extensive trial-and-error. However, advances in experimental design and modeling techniques are enabling a more efficient and predictive approach. This presentation introduces a workflow combining Design of Experiments (DOE) and Response Surface Modeling (RSM) to automate formulation screening, identify key interactions, and optimize performance across multiple variables simultaneously. By applying data-driven methodologies, formulators can significantly reduce development time, improve formulation robustness, and accelerate innovation in next-generation detergent products.
 
Luiza Gatto | Technology Specialist, Novonesis

Linear Alkylbenzene Sulfonate (LAS) is the most used anionic surfactant -besides soap- in detergent formulations, with Moeve playing a leading role in the development and optimization of the process and properties.

LAS is a homologous mixture with an alkyl chain length distribution governing its performance. The effect of this alkyl chain, evaluated as pure homologues, was determined for different physicochemical parameters, such as solubility, critical micelle concentration, foaming characteristics or detersive performance. These results are in agreement with the well-known chains distribution of commercial LAS, balancing in perfect harmony competing properties like solvation or stain removal efficiency. Thanks to its robust properties, LAS can be used in all types of formats, from classic powders to concentrated liquids and even new formats emerging in the global markets.

Furthermore, LAS shows excellent washing efficiency compared to other surfactants, and combinations with sodium laureth sulfates (SLES) and /or alcohol ethoxylates (AE) are employed to fine tune performance attributes. During last years, the LATAM region is experiencing a remarkable growth in liquid formulations, driven by increasing demand and technological advancements. The inclusion of LAS in liquid detergent systems is shown to deliver both performance and economic benefits, as demonstrated in reformulated products presented in this work. LAS is certainly the key surfactant for powder detergents, but it is also essential in liquid formulations to enable effective cleaning with reduced formulation cost.
 
Borja Rodríguez Cabo | PhD, Customer Development, Business R&D, Moeve Chemicals

Dye stains on clothes, skin and surfaces are a persistent problem. Traditional dyes cling tightly, leaving marks that won’t budge. Spectra Rinse® changes that with a simple, patented idea: dyes that rinse away with water. By improving the dye’s structure, we ensure bold color without the mess staining solved. Tested to rinse 100% clean, stable in tough conditions, these liquid dyes work in Detergents, Softeners, Cleaners, and more, leaving no residue. This talk reveals how Spectra Rinse® redefines dyes, making them stain-free and sustainable. Join us to rethink color’s future.
 
Jose Luis Torijano | International Business Director, Spectra Colors Corp, USA

Juliana Marra | President, ABIPLA

Laundry choices in Latin America reflect diverse washing habits, economic realities, and evolving expectations around performance and sustainability. While powder detergents remain widely used, liquids and other formats are increasingly selected based on specific laundry “jobs to be done,” such as stain removal, fabric care, convenience, or resource efficiency. Consumer research shows that format choice is shaped by how people wash, what they wash, and what they value most in the cleaning outcome. This presentation examines how Latin American consumers decide among detergent formats and highlights the role enzymes play in delivering effective, fabric‑friendly, and more sustainable cleaning solutions aligned with everyday laundry needs.
 
Ana Caroline Carvalho | Regional Application Laboratory Supervisor, Home & Personal Care, IFF

Juliana Pantalena | Americas Commercial Director | Surfactants, Moeve Chemicals

As the market shifts toward high-performance, specialized cleaners that go beyond basic soil removal, consumers are demanding solutions that deliver durability, hygiene, and visible long-lasting results. Aristocare™ Smart is a multi-benefit technology designed to meet this new generation of expectations. By forming an invisible protective film on hydrophilic surfaces such as ceramic, glass, and stainless steel, it enhances smoothness, accelerates water drainage, reduces limescale and soil adhesion, and provides anti-static and anti-dust benefits that keep surfaces visibly cleaner for longer. Its unique structure enables synergistic interaction with quaternary ammonium compounds, boosting biocidal performance while supporting biofilm removal. The result is a differentiated cleaning solution that combines shine, hygiene reinforcement, and extended clean effect — ideally suited for the rapidly growing segment of specialized surface care formulations.
 
Fabrizio Mazzeo | Head of Application Development - Home Care, Americas, BU Care Chemicals, Clariant Brasil Ltda

Juliana Pantalena | Americas Commercial Director | Surfactants, Moeve Chemicals

Celeste Giai | R&D Associate Director, LATAM and Site Lead, The Clorox Company

For decades, the sanitation industry has operated under an unquestioned logic: clean, disinfect and repeat. A constant, intensive and dependent cycle, where microbiological safety lasts only as long as it takes for the disinfectant to degrade.

But today, that model is beginning to show its limits. Each application represents a cost. Every omission, a risk. Every disinfected surface begins to become contaminated again within minutes.

In an environment where operational continuity, health safety and efficiency are critical. Faced with this scenario, NanoTC proposes a paradigm shift.

Through solutions based on copper nanoparticles, such as N-Surface and N-TEX Revolution, it is possible to transform passive surfaces into active surfaces, capable of sustainably inhibiting the proliferation of microorganisms.

It is not a question of replacing sanitization, but of making it evolve and make it operationally more efficient. This approach allows:

• Extend protection beyond the time of application
• Reduce dependence on the human factor
• Decrease operating frequency

Sanitation is no longer a one-off action. And it becomes a capacity integrated into surfaces. Change is not incremental. It is structural.
 
Gustavo A. Sessarego Correa | Research and Development, NanoTC

Juliana Pantalena | Americas Commercial Director | Surfactants, Moeve Chemicals

The presentation will address how the cleaning products industry in Latin America can move from a linear approach to circular models that integrate innovation, waste recovery, packaging design, more sustainable chemistry and new market demands. The focus is align with the conference, which this year prioritizes green chemistry, circular economy, technological innovation and new ways of developing products for home and personal care.
 
Alex Godoy-Faúndez | Director, GIRO

Presentation abstract: Discover how to transform water use into a real competitive advantage for your operation, especially in cleaning and laundry environments. Based on a real case in the supermarket industry, we will show you how the integration of Institutional and Food & Beverage solutions allows you to capture efficiencies at each stage of the process. A comprehensive view that not only optimizes resources but also helps reduce operating costs and generate a tangible impact on business performance. Join us to learn about technologies, solutions and concrete learnings that are already helping our customers to be more productive, sustainable and resilient.

Presented by:

• Miguel Sturba, Institutional Food Retail Services District Manager for Argentina and Uruguay, Ecolab
• Pablo Fernandez, Area Manager F&B for Argentina, Paraguay and Uruguay, Ecolab