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Cleaning Products Latin America

June 24-25, 2025
Lima, Peru

The 2025 Agenda is LIVE

The 2025 program is here! It features speakers from BASF, Dow, Pilot Chemical, Alicorp, Novonesis, The Peruvian Association of Cosmetics, Personal Hygiene and Domestic Cleaning "COPECOH," Clariant Brasil Ltda, and MORE!

Translation is available for English and Spanish speaking delegates.

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For 10 years, Cleaning Products Latin America has been the leading conference that brings together experts and decision makers from across the cleaning products supply chain to discuss trends and challenges, growth opportunities, and new ideas that are inspiring and progressing continued improvement and innovation within the commercial, household, and personal care sectors in Latin America.

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2025 Agenda

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Registration Opens & Continental Breakfast
Session I: Market Overview and Cleaning Products Trends in Latin America
Session II: Regulatory Requirements for the Cleaning Products Industry
Session III: New Trends in Central and South America for the Cleaning Industry
Session IV: Connecting with the Consumer and Driving Sustainability
Session V: Environmental Sustainability
Closing Remarks & Welcome Reception
Registration Opens & Continental Breakfast
Session VI: New Formats for Cleaning
Session VII: Update on Refills in the Cleaning Products Industry
Session VIII: Innovation in Fabric Care
Session IX: Applications in Cleaning with an Institutional Approach, Industrial Laundry
Session X: Collaborations and Partnerships within the Cleaning Products Industry
Session XI: Future Technologies that will Impact the Cleaning Industry
Closing Remarks
Mauricio Cheng - Kantar

Mauricio Cheng

General Manager World Panel at Kantar
Isaac Romero Mendoza - Wanhua Chemical

Isaac Romero Mendoza

Sales & Business Development Manager for EOD at Wanhua Chemical
Emma Martín Peinado -  Moeve Chemicals

Emma Martín Peinado

Customer Development at Moeve Chemicals
Jorge Araya - Euromonitor International

Jorge Araya

Consultant at Euromonitor International
Olga Beatriz López - Dow

Olga Beatriz López

Senior Technical Service and Development at Dow
Diego Varrá - Ecolab

Diego Varrá

Area Vice President- Latin America South, Food & Beverage at Ecolab

2025 Partners and Sponsors

View all 7 sponsors
Ballestra
Comité Peruano de Cosmética e Higiene (COPECOH)
IFF International Flavors & Fragrances
Milliken
Novonesis
ALIADA

2025 Advisory Board

View all 8 board members
Francisco Almeida - Arxada

Francisco Almeida

Business Development Manager at Arxada
Juliana Pantalena - Moeve Chemicals

Juliana Pantalena

Americas Commercial Director | Surfactants at Moeve Chemicals
Marcelo Komatsu - Novonesis

Marcelo Komatsu

Head of HHC business for LATAM at Novonesis
Angel Acevedo Villalba - COPECOH

Angel Acevedo Villalba

President at COPECOH
Andre Chieffi - Reckitt

Andre Chieffi

R&D Senior Manager at Reckitt
Carolina Velásquez - IFF

Carolina Velásquez

Technical Support, Home Care, Latin America at IFF

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