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Agenda

Your inside look in to the 2022 agenda! Register now to add your name to list of industry leading companies confirmed to attend!
Registration Table Open and Opening Remarks
Registration Table Opens
Opening Remarks
  • Brittany Onslow | Conference Producer, Smithers
  • Brian Sansoni | Senior Vice President, Communications, Outreach & Membership, ACI
Welcome to Cleaning Products US 2022!
Session I: Consumer Trends that Impact the Cleaning Industry
From Pandemic to Endemic: Future Trends for Home Care and its Chemistry
Retail sales of cleaning products globally stood at over USD$176 billion in 2021, with nearly USD$17 billion projected to be generated in incremental retail sales by 2026. North America and Latin America combined account for over a third of global retail sales for the industry. Euromonitor's presentation will: 1) Review the outlook for global industry growth in the context of volatile macro-economic trends and pricing pressures 2) Highlight key strategic themes shaping the cleaning products marketplace globally, with particular emphasis on the post-pandemic consumer and marketplace, technology, and sustainability 3) Discuss the evolution of the system vs silo approach to product innovation in the developed North America 4) Discuss frugal innovation trends in Latin America in view of the COVID-driven middle class reset 5) Conclude with key strategic takeaways
Catalina Flores | Research Analyst, Euromonitor International
Session II: Sustainable Innovations Right Around the Corner
More sustainable solutions for automatic dishwash formulations – synergic performance of hybrid polymers and green chelants for anti-filming
ADW gels form an important part of the North American automatic dishwash market with ca. 25% share. Like all sectors of the cleaning market, consumers and formulators are looking for more sustainable solutions that have lower overall environmental footprint whilst delivering exceptional cleaning performance. In this paper we will present how an ADW gel can be reformulated synergistically with green chelates and hybrid polymers to provide exceptional anti-filming performance-in-use. This enables formulators to replace fully synthetic materials, which are widely used in the industry today, but which have a much less desirable environmental profile. We will describe the lifecycle of these alternative greener materials, comparing them to their synthetic counterparts used broadly today, and demonstrate the exceptional performance of these solutions in extended dishwashing studies under US conditions. The cited products are registered Cleangredients in the EPA supported scheme. We are excited to bring the markets attention to these commercially available ADW ingredients which operate synergistically via different but complementary mechanisms, which can enable formulators to significantly improve the green credentials of their ADW gels.
Butch Dery | Technical Manager - North America, Nouryon
Greener cleaners: Solutions for plastic waste reduction - advancements in concentrates and sustainable, pH-neutral preservative systems
Disinfectants and cleaners are crucial weapons in the fight against COVID-19, but accelerated use of these products during the pandemic has exacerbated the global problem of plastic pollution. Solutions are urgently needed. Global ingredient provider Corbion offers guidance for the production of concentrated antimicrobial liquid and powder formulations that perform as well as conventional diluted formats. Leveraging this strategy reduces the volume of plastic waste generated while removing water also brings significant savings on transport costs.
Implementing a safe, sustainable preservation solution to increase shelf life in these products also contributes to lowering the amount of plastic and spoiled product discarded. Recommendations from Corbion can help avoid the drawbacks of most current preservative systems, which often cause skin irritation, are synthetic in composition, and/or may only be used at dosage levels too low to be efficacious. Manufacturers can now rely on effective preservative solutions produced using natural processes that also have a milder effect on the skin.
Esther Lansdaal | Senior Biocide Application Specialist, Corbion
Networking Break
Session III: Creating Cleaning as a Lifestyle Change
Future of Cleaning: The Enzymatic Solution
There is an ever-increasing need from the consumer market for sustainable products. Today’s formulator is challenged with a need to maintain performance in the face of decreasing wash temperatures, sustainability goals and a need to concentrate existing products. New and novel cleaning chemistries arrive every year, but few have the broad ranging potential of enzymatic solutions. Whether the enzymes are added directly to a product, or generated over time via a microbial solution, nature’s cleaning ability to address common soils is unsurpassed. We present here the benefits of several classes of enzymes ranging from older technologies such as protease and amylase cleaners, to cutting edge phosphodiesterase’s removal of extracellular DNA. Additionally, we will explore the formulator’s selection process for direct enzymatic solutions versus enzyme-generators such microbial cleaners. Lastly, we offer guidelines in formulating with both enzymatic and microbial cleaning products, highlighting formulation pitfalls and application areas best suited for the technologies.
Brandon Beyer | Global Manager, Application Development (HI&I), Univar Solutions
Session IV: Dust Up: Furniture, Floor and Air Quality
<Session Description>
What is your IAQ-IQ? How do you capture dust? What is dust and how can we manage it in our homes? What is the role of cleaning on indoor air quality? This session will cover regulations, research and updates on technology for dust management or indoor air quality.
Cleaning for purpose not just appearance
Exposure to low-toxicity dusts, which have previously been viewed as 'nuisance dusts', can cause chronic obstructive pulmonary disease or other nonmalignant respiratory disease. This session will explore mitigation measure for dust control including traditional cleaning and the use of aircare devices and will explore the benefits and potential risks from emerging air cleaning technologies; emerging regulation and standards for indoor dust control and will offer suggestions on how to maintain indoor air spaces so as to avoid negative health consequences.
Dr. John Ryan | Chief Strategy Officer, Allergy Standards
Lunch Break
Session V: Strengthening Links in Our Supply Chain – What does the “Crystal Ball” Say for the Future?
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Risk Mitigation in a Post Pandemic World – what are the lessons learned so far? What phases of the supply chain and industry would want to be part of the conversation? Do we already have them engaged?
Managing Environmental Risks from Cleaning Products in Canada
On January 5, 2022 the Government of Canada published the Volatile Organic Compound Concentration Limits for Certain Products Regulations.  The purpose of the  Regulations, adopted under the Canadian Environmental Protection Act, 1999, is to prohibit the import and manufacture of products in Canada that exceed prescribed VOC concentration limits in approximately 130 product categories and subcategories. Products include personal care; automotive and household cleaning and maintenance products; adhesives, adhesive removers, sealants and caulks; and other miscellaneous products.  The regulations come into force on January 1, 2023, to allow for the application of permits and the building of compliance units one year in advance of the coming into force of the product limits. Maximum VOC Concentration Limits and Emission Potentials for the manufacture and import of products listed in the schedules to the regulations will come into effect on January 1, 2024, for all product categories, except disinfectants, which come into effect on January 1, 2025.  This presentation will outline the key elements of these regulations of interest to companies that sell products into the Canadian market.
Mary Ellen Perkin, P.Eng | Manager, Consumer & Cleaning Products, Products Division, Industrial Sectors & Chemicals Director, Environment and Climate Change Canada
Creation of High Performance Ingredients for Home and Fabric Care via Biorefining and Upcycling of Biomass
The biobased or circular economy is unstoppable and will affect the current supply chains and business structures. Drivers that fuel the biobased economy include climate change, expected future scarcity of fossil-based raw materials and the need for rural area development. Smarter use of biomass, unlocking nature's full potential, enables formulators and brand owners to come up with innovative sustainable solutions to surprise and satisfy their customers. 
Robert Nolles | Director Marketing & Sales North America, Cosun Biobased Experts
Session VI: In Me, On Me, Around Me - Inspiration from Other Industries
Panel: Natural Alternatives for Cleaning
This panel will cover microbial cleaning, natural alternatives for cleaning, the future of cleaning, new approaches and more in today’s cleaning products. What is the latest in innovation and use of these alternatives? What can we learn from other industries about cleaning that can advance cleaning products?

Panelists Include:
  • Arianna Fanning | Global Market Segment Leader, Health and Biosciences, IFF Health & Biosciences
  • Brandon Beyer | Global Manager- HI&I Application Development, Univar
  • John Harp | Senior Scientist, Novozymes
Panel: In the Air Tonight
Panelists Include:
  • Maria Striemer | Senior Scientific Communications Manager, Global Home Care, Procter & Gamble
  • Dr. John Ryan | Chief Strategy Officer, Allergy Standards
Evening Networking Reception
Registration Table Open & Opening Remarks
Registration Table Opens
Opening Remarks
Session VII: Observation Translation – The Environmental Impact of our Industry
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This session will go over how the cleaning industry translates the link between the consumer and science, marketing in motion, communicating the features and benefits of a cleaning product and how all of this – product development to consumer education - has an impact on the environment.
How do we bring the lab to the living room? Where is the misstep in communication with the consumer? Do our consumers understand the LCA of a product?
Panel: Communicating about Impact on the Environment
How do you communicate the science to the consumer? What does that mean to you? What does that mean to your customers? What is the long term impact? How do you give validation that ingredients are biobased, fossil fuels etc.? How do consumers understand the information they are being given? Do they understand the LCA of products?

Moderator: Steve Block | VP of Business Development, NXTLEVVEL

Panelists Include:
  • Jennifer Sass | Senior Scientist, Healthy People and Thriving Communities Program, NRDC
  • Clive Davies | Chief, Safer Choice Program, EPA
An Industry Effort for a Consumer's Right to Understand Ingredient Disclosure
Addressing the gap between required ingredient disclosure and a consumers’ right to understand and be able to make informed decisions is a meaningful way for the cleaning products industry to voluntarily exceed regulations to show a commitment to meeting consumer's transparency demands. The American Cleaning Institute’s Future Leaders have developed a simple, searchable database of over 800+ chemical ingredients commonly found within household cleaners, tested for consumer-friendly language and understanding of how they function. Leveraging these consumer-tested ingredient terms and functions provide a pivotal opportunity for standardized industry language, applicable across brand/product websites, education resources, and packaging. Adoption of this shared, universal system centers the consumers' understanding and provides a template for stakeholders to empower them. This session will speak to the consumer insights behind this project, the database tool and how your company can best utilize it.
Kristin Cordz | VP Business Development aka The Bitter Gal, Market Actives, LLC ‐ The Bitrex® Experts
Networking Break
Session VII: Influencing the Cleaning Space
Novel Applications of Biosurfactants Made at Industrial Scale
Biosurfactants are surface-active compounds that are naturally produced with a microbial origin.  Unlike natural or bio-based surfactants, these surfactants are produced using non-chemical means with fully renewable raw materials.  These biosurfactants are 100% bio-based, fully biodegradable, and often have a lowered CO2 footprint than traditional surfactants due to mild production conditions. Some of the most prominent examples of current biosurfactants are rhamnolipids and sophorolipids.  These surfactants consist of hydrophilic sugar head groups and hydrophobic alkyl residues.  Evonik pioneered to produce both biosurfactants in consistent composition and quality on a commercial scale using non-GMO and 100% renewable feedstocks with mild fermentation processes.  These biosurfactants are fully biodegradable, allowing for a complete sustainability cycle that meets the standards for today’s consumers.
Although a bias still exists that greener surfactants are not always so effective as traditional counterparts, laboratory test results indicate that in many cases these biosurfactants exhibit properties and performance comparable to those of synthetic benchmarks.  Moreover, it is often possible to produce more cost-effective formulations when using biosurfactants at lower active levels or synergies with secondary components.
This presentation will focus on some generic and unique applications and comparisons to traditional, less desirable solutions. 
Dr Andras Nagy | Applied Technology Manager Household Care/North America, Evonik Corporation
Assessing the environmental impacts of household care products through cradle-to-grave life cycle assessments (LCAs)
There is increasing concern about the overall environmental impact of consumer products from the end users as well as the upstream producers of these products. Raw material suppliers, formulators and retailers are seeking ways to evaluate the true sustainability of their products across their whole life cycle. To help address this, Croda has made a public commitment to complete LCAs for our top 100 ingredients by 2030. This will help to fully understand the impact of our products beyond our factory gate, delivering greater transparency throughout the supply chain. An LCA study assesses the environmental impacts of a product throughout its entire life cycle (cradle-to-grave). This involves assessing the upstream procurement of our raw materials; the core production processes; and the downstream impacts associated with product use and its end-of life. This means going beyond just assessing the carbon footprint (and its associated global warming potential) and taking into consideration other environmental impacts such as water and resource depletion, land use, ozone depletion, acidification and eco-toxicity. We will be discussing the impacts associated with laundry care, specifically fabric protection, and explaining how these assessments can help deliver value to our customers and consumers.
Scott Jaynes | Research and Technology Manager, Croda, Inc.
Lunch Break
Session IX: Consumer Outlook
Emerging Sustainability Trends for Cleaning Products and Consumers
The pandemic has raised expectations for health and safety and accelerated the demand for sustainable products. This session will highlight consumers’ evolving beliefs about sustainability, and explore opportunities to tap into growing interest in product performance, health protection, waste minimization, and more. The discussion will include emerging trends in today’s dynamic marketplace related to product formulation and packaging, and strategies for communicating your product’s sustainability attributes to buyers.
Doug Gatlin | CEO, Green Seal
Session X: Antimicrobial Activity
Molecular quantification of antimicrobial activity by viable-only qPCR to support a product’s bactericidal claims
Quantitative PCR (qPCR) provides a rapid and accurate methodology for the detection and quantification of bacteria or viruses following the application of a test item, such as a disinfectant or biocide. The method presented here supports a products development by providing quantitative data that endorses bactericidal claims. Data from this study demonstrates that quantification by qPCR may over-estimate relevant (i.e viable) bacterial concentrations, which is dependent on test item and pathogen of interest. Amplification of total genomic content could also under-represent bactericidal activity of a product. Incorporation of PMA into future qPCR assays would aid in improving accuracy of quantification data and reduce the potential of false-positive results. This approach could be used to determine viricidal activity.
Jessica Sanders | Senior Scientist – Commercial Manager, Perfectus Biomed
Antimicrobial Sustainable Solutions in Action
Brands today face a new surge in consumer demand for sustainability, causing a priority shift as they search for ways to take a stand for the causes that matter to their customers. Arxada is stepping up our focus on sustainable formulation development to support brands searching for alternative disinfection solutions to meet their customer’s expectations.
Together, let’s navigate through the many aspects of this shift in consumer demand and discuss the details involved in integrating these new solutions into your product portfolio.  During this presentation, we will address a variety of topics from the latest certifications to the multiple sustainable active formulation solutions like organic acids and hydrogen peroxide, both featuring a high standard public health claim.
Nadia Capuzzo | Marketing Manager - Homecare , Arxada
Closing Remarks & Conclusion of Conference