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Agenda

Your inside look in to the 2022 agenda! Join the mailing list to stay up to date on all Cleaning Products US agenda and speaker updates.
Registration Table Open and Opening Remarks
Registration Table Opens
Opening Remarks
  • Brittany Onslow | Conference Producer, Smithers
  • Brian Sansoni | Senior Vice President, Communications, Outreach & Membership, ACI
Session I: Consumer Trends that Impact the Cleaning Industry
From Pandemic to Endemic: Future Trends for Home Care and its Chemistry
Retail sales of cleaning products globally stood at over USD$176 billion in 2021, with nearly USD$17 billion projected to be generated in incremental retail sales by 2026. North America and Latin America combined account for over a third of global retail sales for the industry. Euromonitor's presentation will: 1) Review the outlook for global industry growth in the context of volatile macro-economic trends and pricing pressures 2) Highlight key strategic themes shaping the cleaning products marketplace globally, with particular emphasis on the post-pandemic consumer and marketplace, technology, and sustainability 3) Discuss the evolution of the system vs silo approach to product innovation in the developed North America 4) Discuss frugal innovation trends in Latin America in view of the COVID-driven middle class reset 5) Conclude with key strategic takeaways
Catalina Flores | Research Analyst, Euromonitor International
Presentation Coming Soon!
Session II: Coming Soon
More sustainable solutions for automatic dishwash formulations – synergic performance of hybrid polymers and green chelants for anti-filming
ADW gels form an important part of the North American automatic dishwash market with ca. 25% share. Like all sectors of the cleaning market, consumers and formulators are looking for more sustainable solutions that have lower overall environmental footprint whilst delivering exceptional cleaning performance. In this paper we will present how an ADW gel can be reformulated synergistically with green chelates and hybrid polymers to provide exceptional anti-filming performance-in-use. This enables formulators to replace fully synthetic materials, which are widely used in the industry today, but which have a much less desirable environmental profile. We will describe the lifecycle of these alternative greener materials, comparing them to their synthetic counterparts used broadly today, and demonstrate the exceptional performance of these solutions in extended dishwashing studies under US conditions. The cited products are registered Cleangredients in the EPA supported scheme. We are excited to bring the markets attention to these commercially available ADW ingredients which operate synergistically via different but complementary mechanisms, which can enable formulators to significantly improve the green credentials of their ADW gels.
Butch Dery | Technical Manager - North America, Nouryon
Networking Break
Emerging Sustainability Trends for Cleaning Products and Consumers
The pandemic has raised expectations for health and safety and accelerated the demand for sustainable products. This session will highlight consumers’ evolving beliefs about sustainability, and explore opportunities to tap into growing interest in product performance, health protection, waste minimization, and more. The discussion will include emerging trends in today’s dynamic marketplace related to product formulation and packaging, and strategies for communicating your product’s sustainability attributes to buyers.
Doug Gatlin | CEO, Green Seal
Session III: Creating Cleaning as a Lifestyle Change
Presentations Coming Soon!
Lunch Break
Session IV: Dust Up: Furniture, Floor and Air Quality
<Session Description>
What is your IAQ-IQ? How do you capture dust? What is dust and how can we manage it in our homes? What is the role of cleaning on indoor air quality? This session will cover regulations, research and updates on technology for dust management or indoor air quality.
Panel: In the Air Tonight
Panelists coming soon!
Presentation Coming Soon!
Networking Break
Session V: Strengthening Links in Our Supply Chain – What does the “Crystal Ball” Say for the Future?
<Session Description>
Risk Mitigation in a Post Pandemic World – what are the lessons learned so far? What phases of the supply chain and industry would want to be part of the conversation? Do we already have them engaged?
Managing Environmental Risks from Cleaning Products in Canada
On January 5, 2022 the Government of Canada published the Volatile Organic Compound Concentration Limits for Certain Products Regulations.  The purpose of the  Regulations, adopted under the Canadian Environmental Protection Act, 1999, is to prohibit the import and manufacture of products in Canada that exceed prescribed VOC concentration limits in approximately 130 product categories and subcategories. Products include personal care; automotive and household cleaning and maintenance products; adhesives, adhesive removers, sealants and caulks; and other miscellaneous products.  The regulations come into force on January 1, 2023, to allow for the application of permits and the building of compliance units one year in advance of the coming into force of the product limits. Maximum VOC Concentration Limits and Emission Potentials for the manufacture and import of products listed in the schedules to the regulations will come into effect on January 1, 2024, for all product categories, except disinfectants, which come into effect on January 1, 2025.  This presentation will outline the key elements of these regulations of interest to companies that sell products into the Canadian market.
Mary Ellen Perkin, P.Eng | Manager, Consumer & Cleaning Products, Products Division, Industrial Sectors & Chemicals Director, Environment and Climate Change Canada
Creation of High Performance Ingredients for Home and Fabric Care via Biorefining and Upcycling of Biomass
The biobased or circular economy is unstoppable and will affect the current supply chains and business structures. Drivers that fuel the biobased economy include climate change, expected future scarcity of fossil-based raw materials and the need for rural area development. Smarter use of biomass, unlocking nature's full potential, enables formulators and brand owners to come up with innovative sustainable solutions to surprise and satisfy their customers. 
Robert Nolles | Director Marketing & Sales North America, Cosun Biobased Experts
Session VI: In Me, On Me, Around Me - Inspiration from Other Industries
Presentations Coming Soon!
Panel: Natural Alternatives for Cleaning
This panel will cover microbial cleaning, natural alternatives for cleaning, probiotics and more in today’s cleaning products. What is the latest in innovation and use of these alternatives? What can we learn from other industries about cleaning that can advance cleaning products?

Panelists coming soon!
Evening Networking Reception
Registration Table Open & Opening Remarks
Registration Table Opens
Opening Remarks
Session VII: Observation Translation – The Environmental Impact of our Industry
<Session Description>
This session will go over how the cleaning industry translates the link between the consumer and science, marketing in motion, communicating the features and benefits of a cleaning product and how all of this – product development to consumer education - has an impact on the environment.
How do we bring the lab to the living room? Where is the misstep in communication with the consumer? Do our consumers understand the LCA of a product?
Panel: Communicating about Impact on the Environment
Panelist coming soon!
An Industry Effort for a Consumer's Right to Understand Ingredient Disclosure
Addressing the gap between required ingredient disclosure and a consumers’ right to understand and be able to make informed decisions is a meaningful way for the cleaning products industry to voluntarily exceed regulations to show a commitment to meeting consumer's transparency demands. The American Cleaning Institute’s Future Leaders have developed a simple, searchable database of over 800+ chemical ingredients commonly found within household cleaners, tested for consumer-friendly language and understanding of how they function. Leveraging these consumer-tested ingredient terms and functions provide a pivotal opportunity for standardized industry language, applicable across brand/product websites, education resources, and packaging. Adoption of this shared, universal system centers the consumers' understanding and provides a template for stakeholders to empower them. This session will speak to the consumer insights behind this project, the database tool and how your company can best utilize it.

Bryan Parrish | Associate Research Director, The Clorox Company
Kristin Cordz | VP Business Development aka The Bitter Gal, Market Actives, LLC ‐ The Bitrex® Experts
Networking Break
Session VII: Influencing the Cleaning Space
Novel Applications of Biosurfactants Made at Industrial Scale
Biosurfactants are surface-active compounds that are naturally produced with a microbial origin.  Unlike natural or bio-based surfactants, these surfactants are produced using non-chemical means with fully renewable raw materials.  These biosurfactants are 100% bio-based, fully biodegradable, and often have a lowered CO2 footprint than traditional surfactants due to mild production conditions. Some of the most prominent examples of current biosurfactants are rhamnolipids and sophorolipids.  These surfactants consist of hydrophilic sugar head groups and hydrophobic alkyl residues.  Evonik pioneered to produce both biosurfactants in consistent composition and quality on a commercial scale using non-GMO and 100% renewable feedstocks with mild fermentation processes.  These biosurfactants are fully biodegradable, allowing for a complete sustainability cycle that meets the standards for today’s consumers.
Although a bias still exists that greener surfactants are not always so effective as traditional counterparts, laboratory test results indicate that in many cases these biosurfactants exhibit properties and performance comparable to those of synthetic benchmarks.  Moreover, it is often possible to produce more cost-effective formulations when using biosurfactants at lower active levels or synergies with secondary components.
This presentation will focus on some generic and unique applications and comparisons to traditional, less desirable solutions. 
Stephanie Hochstetler, M.S. | Chemist, Evonik Corporation
Panel: You Can’t Spell Stain Without AI
Panelists coming soon!
Lunch Break
Assessing the environmental impacts of household care products through cradle-to-grave life cycle assessments (LCAs)
There is increasing concern about the overall environmental impact of consumer products from the end users as well as the upstream producers of these products. Raw material suppliers, formulators and retailers are seeking ways to evaluate the true sustainability of their products across their whole life cycle. To help address this, Croda has made a public commitment to complete LCAs for our top 100 ingredients by 2030. This will help to fully understand the impact of our products beyond our factory gate, delivering greater transparency throughout the supply chain. An LCA study assesses the environmental impacts of a product throughout its entire life cycle (cradle-to-grave). This involves assessing the upstream procurement of our raw materials; the core production processes; and the downstream impacts associated with product use and its end-of life. This means going beyond just assessing the carbon footprint (and its associated global warming potential) and taking into consideration other environmental impacts such as water and resource depletion, land use, ozone depletion, acidification and eco-toxicity. We will be discussing the impacts associated with laundry care, specifically fabric protection, and explaining how these assessments can help deliver value to our customers and consumers.
Scott Jaynes | Research and Technology Manager, Croda, Inc.
Session IX: Retailers – Consumer Value
Fireside Chat: Insights from Retailers – Who is the golden shopper?
Panelists coming soon!
Session X: Coming Soon!
Molecular quantification of antimicrobial activity by viable-only qPCR to support a product’s bactericidal claims
Introduction Quantitative PCR (qPCR) provides a rapid and accurate methodology for the detection and quantification of bacteria or viruses following the application of a test item, such as a disinfectant or biocide. Compared to traditional microbiology, qPCR offers a non-subjective alternative to quantification, however qPCR amplifies the total genomic content, rather than only viable organisms. This may result in an over-estimation of microbial concentration during analysis of bactericidal activity. One approach for improving the accuracy of qPCR assays is the inclusion of propodium monoazide (PMA) prior to DNA extraction. PMA is a light-activated dye that binds to DNA of compromised cells and prevents amplification during the PCR process. The method presented here supports a products development by providing quantitative data that endorses bactericidal claims. Method To evaluate the impact of PMA on bacterial quantification, individual Staphylococcus aureus (7.48 log10 CFUmL-1) and Escherichia coli (6.86 log10 CFUmL-1) inoculums were subjected to three different commercial cleaning products (shampoo, floor cleaner and bleach) for 10 minutes, followed by presence or absence of PMA treatment and qPCR detection. Obtained Cq values were compared to a species-specific standard curve generated from 10-fold dilutions of known quantities. Results Following qPCR, significant differences in S. aureus quantifications were noted between PMA-treated and untreated groups in the negative control (no product) and product 2 (floor cleaner) groups. No significant differences in viable-only quantification were noted between the negative control, product 1 and product 2. No genomic material was identified from product 3 (bleach) in either PMA-treated or untreated groups. For E. coli, significant reductions were noted in viable-only counts between the negative control and products 1 and 3. No difference was noted for product 2. Discussions Data from this study demonstrates that quantification by qPCR may over-estimate relevant (i.e viable) bacterial concentrations, which is dependent on test item and pathogen of interest. Amplification of total genomic content could also under-represent bactericidal activity of a product. Incorporation of PMA into future qPCR assays would aid in improving accuracy of quantification data and reduce the potential of false-positive results. This approach could be used to determine viricidal activity.
Jessica Sanders | Senior Scientist – Commercial Manager, Perfectus Biomed
Closing Remarks & Conclusion of Conference