During this session, speakers will give an overview of cleaning product trends in Latin America, consumer desires and new packaging solutions.

• Invitation for governmental officials as speakers
• Courtesy invitation for governmental officials (City Hall, State Government) and press
• Discounts policy for ABIPLA members
• Dissemination of the CPLA full program
• Media tool kit for Brazilian press and other key opinion leaders

Paulo Engler | Executive Director, ABIPLA

How the Cleaning products Industry in Latin American is moving ahead of Consumer trends, in a Circular Economy way, to fulfill next generation’s needs, in an open Latin American commercial market

• New consumer trends along the Region
• Key products for a healthy family, business, and hospitality services
• Circular Economy as a base of a sustainable industry, with non-impacts for future generations
• A task for a regulatory convergence along the Region, thinking in the future integration with the world

Paolo Mazza Forno | President, ALIADA

Dow presents Clean Freak, with 5 biggest trends and their impact to have a new generation of products which can be enabled technically with a synergy of different chemistries as silicones, acrylates and cellulosic, based in new claims on transparency, efficacy, convenience and sustainability for laundry, surface & dish cleaning. Let’s seek together for a category that is growing in LATAM and is requesting Circular Economy, new packaging and simplification, keeping affordability as a must.
 
Maria Rita Oliveira | Latin America Home Care Marketing Manager and Global Segment Leader for Hard Surface & Hygiene, Dow

Sustainability is a hot topic in FMCG. It is not, however, a priority in much of Latin America. Ignorance of the potential risks to the business and brand capital, the lack of concrete government actions and a lack of information regarding its importance to consumers are just a few of the objections companies list when talking about investing in and incorporating sustainability.

Brand strategies focus on putting consumers at the center, and consumers across the globe are increasingly valuing sustainable options regarding plastic, water usage, circular economy models, chemical and non-biodegradable ingredients and energy costs. So, let’s talk about it! How important is sustainability for the company? What specifically is the company investing in regard to sustainability? What is the company’s strategy regarding packaging/renewable energy/water? Are there examples of collaboration between companies that have led to innovation?

In this presentation, we’ll be covering what aspects of unsustainable production could put the home care industry at risk in the future, how companies and governments have designed short-term preventive measures, the barriers to sustainability, and how the strategic focus of the entire industry, accompanied by government efforts, should favor sustainability initiatives. We’ll also cover this from a qualitative standpoint highlighting specific case studies of products and initiatives from around the globe.
 
Jorge Araya | Consultant, Euromonitor International

This session will address how to harmonize information in each country and how countries can work together with the authorities to implement the regulations.

Session Moderator: Pablo Rodriguez, Executive Director, ALIADA 

During this panel discussion, government authorities representing Argentina, Brazil, Chile, Paraguay, and Uruguay will discuss the latest regulations that are impacting the cleaning products industry throughout Latin America, and give updates on ingredient transparency, labels, plastics, packaging, and more.

Panelists include the following representatives:

• Sandra N. Sara | Head of Cleaning Products, Cosmetics, & Personal products department, Dirección de evaluación y gestión de monitoreo de productos para la salud, ANMAT Ministerio de Salud (Argentina)
• Laura Donato | Head of Cleaning Products department, Dirección de evaluación y gestión de monitoreo de productos para la salud, ANMAT Ministerio de Salud (Argentina)
• Itamar de Falco Junior | Head of Cleaning Products, Cosmetics, & Personal products department, GHCOS - 3ª Diretoria Agência Nacional de Vigilância Sanitária – Anvisa Ministerio da Saude (Brazil)
• Rosa Mabel Oyarzun Ojeda | Head of Environmental departament, División Políticas Públicas Saludables y promoción Subsecretaria de Salud Publica, Ministerio de Salud (Chile)
• Maria Eugenia Ferreira | DINAVISA, Ministerio de Salud (Paraguay)
• Graciela Mazzeo | Head of Foods, Cleaning Products, Cosmetics, & Personal products department, Ministerio de Salud Publica (Uruguay)
• Virginia Rodriguez | Head of Cleaning Products department, Ministerio de Salud Publica (Uruguay)

What disruptive technologies are changing the cleaning products industry and the way products are made, sold and understood by consumers?

Session Moderator: Viviane Souza, Head of South America – Household Care, Novozymes

As environmental awareness has evolved, so too have sustainability practices evolved, from reduction of negative environmental impacts (doing less bad), to environmental restoration (repairing the damage done), to "regeneration" (the creation of positive environmental impacts from product sourcing, manufacturing, and use). Frameworks for regenerative systems have been proposed for agriculture, forestry, and medicine, but what does it mean to have a regenerative cleaning product, and is it possible to sustain giving back more than you use? This presentation considers whether engineered materials, chemical products, processes, and product systems can be regenerative, whether giving back more than you use is sustainable, and proposes a framework by which to design and evaluate such systems.
 
Martin Wolf | Director, Sustainability & Authenticity, Seventh Generation

The household care industry is driving a sustainability transformation to respond to, and shape, consumer demands.

Novozymes is committed to leading in this field together with customers and partners. Indeed, we believe biology can help deliver sustainability to the masses, by keeping cost and performance in check. Novozymes products directly contribute to the sustainability journey, but as importantly, our products can serve as enablers of other sustainable ingredients. By working with customers and other sustainable ingredient suppliers, we believe we can realize our vision of mainstreaming biological detergents.
 
Carlos Ocampo | Director for Biological Detergents, Novozymes

An innovative, nearly 100% active surfactant blend provides a platform to develop and create cleaning products ranging from laundry pods to hard surface cleaners. Tests show products with the blend have superior performance to most of the tested HI&I type cleaners at lower surfactant use levels. The high active nature of this state-of-the-art blend saves materials and transportation costs, encourages imaginative and flexible product formulas, and enhances a product’s sustainability footprint.
 
Colin Horwitz | Head of Innovation DS&C, Pilot Chemical Co.

In a world with 7.7 Billion people, the rapid spread of novel viruses and bacterias that are even more resistant is a real danger. This presentation will take a closer look at ways to avoid outbreaks and protect/educate the population with safer disinfection processes and technologies.
 
Nadia Capuzzo | Marketing Manager Homecare NA, LSI Microbial Control Solutions