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Agenda

The 2025 program is here! It features speakers from BASF, Dow, Pilot Chemical, Alicorp, Novonesis, COPECOH, Clariant Brasil Ltda, and MORE!

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Registration Opens & Continental Breakfast
Welcome & Opening Remarks
Pablo Marcelo Rodriguez, Executive Director, ALIADA
Angel Acevedo Villalba, President, COPECOH


 
Session I: Market Overview and Cleaning Products Trends in Latin America
Welcome and Opening Remarks
Introduction and Overview of Peruvian Market for Cleaning Products
Home Care in Latin America: Unlocking Growth Amid Economic Pressures
The industry, like other fast-moving consumer goods sectors, has experienced modest volume growth and an increase in value, primarily driven by inflationary pressure that has raised prices and, consequently, reshaped consumer purchasing priorities. In this context, how can the industry maintain its competitiveness in an increasingly challenging market? Affordability, sustainability linked to innovation, and channel shifts are key focus areas for a strategy aimed at restoring volume growth in the home care industry in Latin America.
 
Jorge Araya | Consultant, Euromonitor International
Networking Break
Session II: Regulatory Requirements for the Cleaning Products Industry
Presentation title to come
Presentation details to come
Presentation title to come
Presentation details to come
Session III: New Trends in Central and South America for the Cleaning Industry
Synergies in Cleaning: Innovation and Sustainability at Home
During the conference, various product categories within BASF's portfolio of home cleaning solutions that are setting the market standard will be presented, with a special focus on the latest innovations. It will be highlighted how these products not only offer high performance and synergies when used in combination, but also align with the current needs of the Latin American market. Emerging trends in the industry will be discussed, along with how new launches respond to consumer demands, all while emphasizing the importance of sustainability in the development of these products. Case studies will be presented that demonstrate the benefits of these products in terms of sustainability and effectiveness, as well as their positive impact on consumers' daily lives.
 
Erendira Lopez | Marketing Manager, Home Care and I&I Cleaning Solutions, BASF
Latin America represents the future of Surface Cleaning: let’s accept this challenge together!
The cleaning products industry is increasingly favoring synergistic combinations of ingredients, a trend which is also driven by the need for convenience and efficiency when it comes to product development. The surface care market in Latin America is the largest one in volume, the largest volume consumption per household representing 10.9kg per year in 20024, 19% above the second largest which is Western Europe, Latin America also has a good projection to grow 8.2 % from 2024-2029 which is the second largest absolute growth as 1st is Asia Pacific with 15.5%, a total of 190KT additional to current retail volume accordingly to Euromonitor. Latin America is also the largest volume retail of multipurpose cleaners around the globe representing 36% of total retail volume in the world, highlighting the region's expanding demand for effective cleaning solutions and innovation, this is the region to lead new challenges in this category. SOLTEX™ Pro Cleaning Solution is strongly connected with the needs and trends of this market segment. The solution is a multifunctional product specially developed for surface cleaning formulations in the household, industrial, and institutional markets. Combining Dow's advanced technologies, SOLTEX™ Pro offers stability in surface cleaner formulations and excellent cleaning performance, simplifying the manufacturing process and potentially reducing costs and R&D resources.
 
Olga Beatriz López | Senior Technical Service and Development, Dow
Lunch Break
Until 2:00 PM
Session IV: Connecting with the Consumer and Driving Sustainability
Presentation title to come
Presentation details to come
 
Decoding the Buyer: Uncovering Shopping Trends and Dynamics
Networking Break
Session V: Environmental Sustainability
Role of LAS in LATAM liquid formulations: performance with new sustainability horizons
Linear alkylbenzene sulfonate (LAS) is a workhorse surfactant in home care due to its remarkable efficiency, versatility, and strong performance across a wide range of formulations. Moeve Chemicals has been at the forefront of LAS innovation, driving advancements through proprietary technology, optimizing production and improving both product quality and environmental sustainability. This presentation will provide an in-depth analysis of the technical performance of LAS, comparing it with other surfactants. In addition to its performance benefits, LAS plays a crucial role in the ongoing shift in the Latin American market from powder to liquid detergents. LAS process and performance have adapted to the evolution of the detergency industry, and it is still a key ingredient not only in powder formulations but also in modern liquid products (regular and concentrated). Data will be shared to demonstrate the necessary role of this surfactant in current formulations. Moreover, as consumer preferences evolve, the demand for efficient, environmentally friendly detergents has surged, and Moeve Chemicals has recently developed a new, more sustainable version of LAS: NextLab®, designed to meet the growing demand for eco-friendly ingredients in the cleaning industry. This sustainable LAS maintains high performance while minimizing environmental impact, addressing both regulatory pressures and consumer expectations for greener products.
 
Emma Martín Peinado | Customer Development, Moeve Chemicals
Design and implementation of the REP Law in Chile
Development of the long-term program in Chile, of the first implementation of the Extended Producer Responsibility Law in Latin America.

 
Pablo Badenier Martínez | Co-Founder, País Circular
Advanced Technologies for Reducing Water Consumption in Industry: Innovation and Sustainability with Ecolab Solutions
In a world where water efficiency is key to sustainability and industrial competitiveness, companies need innovative solutions to optimize water consumption without affecting safety or productivity. In this keynote, we'll explore how Ecolab's advanced technologies enable you to reduce water use in industrial processes through real-time monitoring, chemical optimization, recovery and efficient resource reuse. In addition, we will analyze success stories and strategies that helped companies achieve their KPIs for water consumption, energy and carbon footprint reduction, aligning with global sustainability goals. You could be one of them!
 
Diego Varrá | Area Vice President- Latin America South, Food & Beverage, Ecolab
Closing Remarks & Welcome Reception
Registration Opens & Continental Breakfast
Session VI: New Formats for Cleaning
Panel title to be announced
Panelists to be announced
Beyond Clean: How Biotechnology can Redefine Laundry
At Novonesis we enable innovative biosolutions that improve the health of the planet through reduced use of energy, chemicals and water. As consumer's habits and wardrobes change new needs beyond cleaning are becoming more evident. The need for biosolutions in the laundry care space has never been more urgent. As the clothing industry faces growing scrutiny over its environmental impact, consumers demand more sustainable, efficient solutions. This session explores how biotechnology is reshaping laundry performance, offering innovative solutions designed to preserve clothing quality, extend its lifespan, and maintain that “new clothes” feeling for longer. In contrast to the vulnerability of traditional raw materials and supply chain disruptions, biotechnology presents a reliable, predictable alternative that ensures consistent quality and performance. Learn how exclusive enzyme solutions not only enhance fabric care and stain removal but also contribute to a more sustainable future. Join us to discover how biology is transforming the laundry industry, delivering superior, affordable, and eco-friendly outcomes that extend beyond the washing machine.
 
Diana López | Regional Marketing Manager, Novonesis
Session VII: Update on Refills in the Cleaning Products Industry
Networking Break- Sponsored by Novonesis
Sponsored by Novonesis
Presentation title to come
Abstract details to come
Global Evolution in Refills
Session VIII: Innovation in Fabric Care
A New Dimension in Fabric Care
Changing fashion habits, sustainability awareness, and economic factors are reshaping consumer needs. When it comes to laundry routines, this shifting context has created a demand for detergents that go beyond stain removal and offer more holistic fabric care benefits – regardless of the challenges posed by some fabric types. IFF will showcase how a novel enzyme class adds a new dimension to fabric care, contributing to the longevity of clothes and meeting both the budget and the environmentally conscious consumer demands.
 
Alejandra Galeano Castillo | Senior Application Specialist HPC, IFF
Lunch Break
Until 1:45 PM
Redefining the laundry comfort zone with GlucoPure® Sense
The pursuit of wellness is a movement that transcends industries from food to fashion, from personal to home care, and beyond. Consumers increasingly seek sustainable and effective solutions that prioritize both the environment and personal wellbeing. The laundry sector is poised for fresh innovations that can enhance fabric care routines. Making laundry less of a chore is key for brands looking to resonate with these shifting consumer values. GlucoPure Sense is a naturally derived, multifunctional surfactant that contributes to high washing power, while delivering added benefits like perceivable & measurable softness. It also allows for easy ironing compared to market benchmarks. It provides extra care to garments with proven fiber modification, while maintaining functionality. Overall, this technology enables simplified formulations that can streamline consumer laundry routines. Formulators have great flexibility as it is highly compatible with other ingredients, suitable for transparent formulations, and helps to build good viscosity. A highly concentrated mild sugar surfactant derived from sunflower oil, GlucoPure Sense has a Renewable Carbon Index of 96%, and can further improve the overall eco-profile of the finished product by reducing the usage of other synthetic ingredients (even at lower overall active content of the formulation). GlucoTain Sense redefines the value that a surfactant can bring to laundry formulations, by enabling the development of effective, sensorial detergents that are gentle to the clothes, skin, and the planet. 
 
Fabrizio Mazzeo | Head of Application Development - Home Care, Americas, BU Care Chemicals, Clariant Brasil Ltda
Session IX: Applications in Cleaning with an Institutional Approach, Industrial Laundry
Improving operational efficiencies: How Biotechnology Elevates Professional and Industrial Cleaning Performance
The industry is feeling more pressure than ever, leaving you to explore new ways of evolving, including how you clean, to maintain your market share and control costs while keeping up with your sustainability goals. In an era where hygiene, safety, and efficiency are non-negotiable, biotechnology has the potential to transform professional and industrial cleaning performance. This session explores how advanced enzyme solutions enhance cleaning outcomes, optimize washing processes, and improve sustainability while driving differentiation. Imagine if you could drive innovation and differentiation by combining efficiency and sustainability. Discover how cutting-edge biotechnology helps several industries achieve superior cleanliness, optimize costs, reduce downtimes, and meet the highest industry standards.
 
John Howell | Business Development Manager, Novonesis
Presentation title to come
Abstract details to come
Session X: Collaborations and Partnerships within the Cleaning Products Industry
Networking Break
Beyond Clean: Excellent Non-ionic Surfactants Driving Sustainable Innovation in the Detergent Industry
In an era where environmental consciousness and performance coexist as critical drivers of innovation, "Beyond Clean" explores the transformative potential of special non-ionic surfactants in revolutionizing the detergent industry. These surfactants, meticulously engineered to meet the highest standards of sustainability, offer a dual advantage: unparalleled cleaning efficacy and minimal ecological impact. During this presentation we are going to delve into the science behind these surfactants, showcasing real-world case studies that demonstrate their effectiveness in enhancing product quality while reducing environmental harm. From eco-friendly laundry detergents to industrial cleaning solutions, these surfactants serve as a catalyst for sustainable growth, enabling the industry to redefine "clean" and pioneer a future where environmental responsibility and technological excellence converge. Join us in exploring how these game-changing solutions are propelling the detergent industry towards a greener, more innovative tomorrow.
Isaac Romero Mendoza | Sales & Business Development Manager for EOD, Wanhua Chemical
Bolívar: The rebirth of an emblematic brand
Session XI: Future Technologies that will Impact the Cleaning Industry
Presentation title to come
Presentation details to come
Closing Remarks