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The online agenda schedule will be presented in Eastern Daylight Time (UTC-4)

All presentations will be recorded and made available for on-demand viewing within the online event platform.
Session I: Market Trends in Latin America
>Session Description<
During this session, speakers will give an overview of cleaning product trends in Latin America, consumer desires and new packaging solutions.
Challenges, Results of ABIPLA Actions in 2019 and Brazilian Trends in Cleaning Products
  • Invitation for governmental officials as speakers
  • Courtesy invitation for governmental officials (City Hall, State Government) and press
  • Discounts policy for ABIPLA members
  • Dissemination of the CPLA full program
  • Media tool kit for Brazilian press and other key opinion leaders

Paulo Engler | Executive Director, ABIPLA
Latin American Cleaning Products Industry Evolution
How the Cleaning products Industry in Latin American is moving ahead of Consumer trends, in a Circular Economy way, to fulfill next generation’s needs, in an open Latin American commercial market
  • New consumer trends along the Region
  • Key products for a healthy family, business, and hospitality services
  • Circular Economy as a base of a sustainable industry, with non-impacts for future generations
  • A task for a regulatory convergence along the Region, thinking in the future integration with the world

Paolo Mazza Forno | President, ALIADA
Understanding the New Clean Freak in Latin America
Dow presents Clean Freak, with 5 biggest trends and their impact to have a new generation of products which can be enabled technically with a synergy of different chemistries as silicones, acrylates and cellulosic, based in new claims on transparency, efficacy, convenience and sustainability for laundry, surface & dish cleaning. Let’s seek together for a category that is growing in LATAM and is requesting Circular Economy, new packaging and simplification, keeping affordability as a must.
Maria Rita Oliveira | Latin America Home Care Marketing Manager and Global Segment Leader for Hard Surface & Hygiene, Dow
Let’s Talk About Sustainability
Sustainability is a hot topic in FMCG. It is not, however, a priority in much of Latin America. Ignorance of the potential risks to the business and brand capital, the lack of concrete government actions and a lack of information regarding its importance to consumers are just a few of the objections companies list when talking about investing in and incorporating sustainability.

Brand strategies focus on putting consumers at the center, and consumers across the globe are increasingly valuing sustainable options regarding plastic, water usage, circular economy models, chemical and non-biodegradable ingredients and energy costs. So, let’s talk about it! How important is sustainability for the company? What specifically is the company investing in regard to sustainability? What is the company’s strategy regarding packaging/renewable energy/water? Are there examples of collaboration between companies that have led to innovation?

In this presentation, we’ll be covering what aspects of unsustainable production could put the home care industry at risk in the future, how companies and governments have designed short-term preventive measures, the barriers to sustainability, and how the strategic focus of the entire industry, accompanied by government efforts, should favor sustainability initiatives. We’ll also cover this from a qualitative standpoint highlighting specific case studies of products and initiatives from around the globe.
Jorge Araya | Consultant, Euromonitor International
Networking Break
Session II: Regulatory Landscape in Latin America
>Session Description<
This session will address how to harmonize information in each country and how countries can work together with the authorities to implement the regulations.

Session Moderator: Pablo Rodriguez, Executive Director, ALIADA 
Authorities Panel
During this panel discussion, government authorities representing Argentina, Brazil, Chile, Paraguay, and Uruguay will discuss the latest regulations that are impacting the cleaning products industry throughout Latin America, and give updates on ingredient transparency, labels, plastics, packaging, and more.

Panelists include the following representatives:
  • Sandra N. Sara | Head of Cleaning Products, Cosmetics, & Personal products department, Dirección de evaluación y gestión de monitoreo de productos para la salud, ANMAT Ministerio de Salud (Argentina)
  • Laura Donato | Head of Cleaning Products department, Dirección de evaluación y gestión de monitoreo de productos para la salud, ANMAT Ministerio de Salud (Argentina)
  • Itamar de Falco Junior | Head of Cleaning Products, Cosmetics, & Personal products department, GHCOS - 3ª Diretoria Agência Nacional de Vigilância Sanitária – Anvisa Ministerio da Saude (Brazil)
  • Rosa Mabel Oyarzun Ojeda | Head of Environmental departament, División Políticas Públicas Saludables y promoción Subsecretaria de Salud Publica, Ministerio de Salud (Chile)
  • Maria Eugenia Ferreira | DINAVISA, Ministerio de Salud (Paraguay)
  • Graciela Mazzeo | Head of Foods, Cleaning Products, Cosmetics, & Personal products department, Ministerio de Salud Publica (Uruguay)
  • Virginia Rodriguez | Head of Cleaning Products department, Ministerio de Salud Publica (Uruguay)
Lunch Break
Session III: Disruptive Technologies
>Session Description<
What disruptive technologies are changing the cleaning products industry and the way products are made, sold and understood by consumers?

Session Moderator: Viviane Souza, Head of South America – Household Care, Novozymes
Regenerative Design of Cleaning Products - A Growing Field
As environmental awareness has evolved, so too have sustainability practices evolved, from reduction of negative environmental impacts (doing less bad), to environmental restoration (repairing the damage done), to "regeneration" (the creation of positive environmental impacts from product sourcing, manufacturing, and use). Frameworks for regenerative systems have been proposed for agriculture, forestry, and medicine, but what does it mean to have a regenerative cleaning product, and is it possible to sustain giving back more than you use? This presentation considers whether engineered materials, chemical products, processes, and product systems can be regenerative, whether giving back more than you use is sustainable, and proposes a framework by which to design and evaluate such systems.
Martin Wolf | Director, Sustainability & Authenticity, Seventh Generation
A Vision To Mainstream Biological Detergents
The household care industry is driving a sustainability transformation to respond to, and shape, consumer demands.

Novozymes is committed to leading in this field together with customers and partners. Indeed, we believe biology can help deliver sustainability to the masses, by keeping cost and performance in check. Novozymes products directly contribute to the sustainability journey, but as importantly, our products can serve as enablers of other sustainable ingredients. By working with customers and other sustainable ingredient suppliers, we believe we can realize our vision of mainstreaming biological detergents.
Carlos Ocampo | Director for Biological Detergents, Novozymes
Aspire® Super Concentrate Blends - What They Can Do For You
An innovative, nearly 100% active surfactant blend provides a platform to develop and create cleaning products ranging from laundry pods to hard surface cleaners. Tests show products with the blend have superior performance to most of the tested HI&I type cleaners at lower surfactant use levels. The high active nature of this state-of-the-art blend saves materials and transportation costs, encourages imaginative and flexible product formulas, and enhances a product’s sustainability footprint.
Colin Horwitz | Head of Innovation DS&C, Pilot Chemical Co.
Networking Break
Protection & Prevention of Outbreaks for Home Care and Professional Hygiene
In a world with 7.7 Billion people, the rapid spread of novel viruses and bacterias that are even more resistant is a real danger. This presentation will take a closer look at ways to avoid outbreaks and protect/educate the population with safer disinfection processes and technologies.
Nadia Capuzzo | Marketing Manager Homecare NA, LSI Microbial Control Solutions
Conclusion of Day One
Session IV: Circular Economy, Sustainability and Retailer Initiatives
Innovation Showcase Towards a Sustainable Future
The continuous development of sustainable solutions depends on the integration of parameters and practices in the company’s strategy. Oxiteno’s Home & Personal Care segment has established its newest key enablers and indicators to help us with creating more innovative and sustainable solutions and finding the perfect balance between economic prosperity, environmental protection and society’s needs.
Husley J Morales Guzman | Global R&D for Home & Personal Care, Oxiteno
>Session Description<
This session will cover the circular economy and the companies who are working towards recyclable and reusable plastics, sustainability and 2025 initiatives.
Sustainability Presentation From Clorox
Presentation from Procter & Gamble
Networking Break
Session V: Digital Transformation and Innovating within the Cleaning Products Industry
>Session Description<
This session will address the innovations, trends and technology that are changing the cleaning products industry and what the biggest challenges are that face Latin America. Speakers will also talk about how companies can innovate within the cleaning products industry by striving towards automation, and how they can drive innovation through collaboration.
Lunch Break
Session VI: Clean Labels, Transparency and Packaging Challenges
>Session Description<
QR codes are able to give consumer additional information about what is in the products they are buying. How can companies work with authorities to accomplish this and have the information on all products? The future of plastics and packaging will need to be a sustainable one. What can companies do to become more sustainable and keep plastics in the supply chain?
Networking Break
Let Nature Do the Work with New Probiotic Cleaning Ingredients From Croda
  • New generation on sustainable cleaning.
  • Longer effects on cleaning and odour neutralization.

José Davi Pugliese | Business Development Manager, Latin America Home Care & Water Treatment, Croda
Helping to Develop Brazil’s Circular Economy - Clear Future, Sustainability Into Action
It is time to stop being part of the problem and start to being part of the solution. Now, Unilever is sharing a new commitment to build a clean Future. Clean Future is how we´re reinventing the favourite household Brands, revolutionising the chemistry of cleaning, making huge changes at a molecular levels.
Alejandro Calderon | Senior R&D Director, Latin America, Unilever
Panel: Challenges of Creating Products with Less Packaging and Plastic
Panelists Include:
  • Martin Wolf | Director, Sustainability & Authenticity, Seventh Generation
Closing Remarks & Conclusion of Conference