Exclusive Interview with Sascha Nissen from A.I.S.E

Ahead of Cleaning Products Europe 2018, taking place this March, we spoke to Sascha Nissen from A.I.S.E about the main challenges facing the cleaning products industry and why it's important to attend this year's event.

Smithers Apex: What are the main challenges the Cleaning Product industry is facing and how do you think this conference can address them?

Sascha Nissen: From a sustainability point of view, I see good opportunities for business to contribute to the EU Circular Economy package and the 2030 UN Sustainable Development Goals (UNSDG). Both, the EU and the UN are well aware that global challenges, such as climate change, sustainable consumption and production, sufficient availability of clean water, etc. can only be addressed and solved in a multi-stakeholder approach. In this context, intelligent product design, sustainable raw material selection, efficient production and use of resources, but also responsible consumption are crucial, and it will be important to bring the relevant actors into partnership. Several lectures will address this topic and experts will have the opportunity to connect.

Smithers Apex: What are you most looking forward to hearing at the Cleaning Product EU conference in Amsterdam?

Sascha Nissen: Following up on what I said before, I am very much interested in what industry experts will tell us about sustainable solutions, be it on ingredients, the cleaning products themselves or on the packaging. I am also looking forward to hearing about market and washing trends.

Smithers Apex: Why should delegates attend Cleaning Product EU conference and what are the top three over riding takeaways they will receive?

Sascha Nissen: The programme looks very promising, and I am sure that they will get great insights from lectures and meeting the experts.

Smithers Apex: Can you provide a brief summary of what your presentation will cover and why it’s important for delegates interested in Cleaning Product conference to attend?

Sascha Nissen: A.I.S.E., the International Association for Soaps, Detergents and Maintenance Products, has a long tradition over the last 15 years of proactive work towards sustainable production and consumption for the whole industry sector. I am going to report on the quantitative and qualitative achievements which have been reached so far. Delegates might also be interested in the developments of the EU Commission Environmental Footprint project: indeed, A.I.S.E. has been leading the EU pilot Product Environmental Footprint (PEF) study for household Heavy Duty Liquid Laundry Detergents for machine applications (HDLLD), and will summarise the main technical and communication learnings from this 4 year project.

Smithers Apex: What are some of the current trends that will be featured at the conference?

Sascha Nissen: As mentioned above, our industry has taken action in order to find solutions with regard to a sustainable development. The concept of a Circular Economy has gained ground very recently, and I see this as one driver in order to strive for UNSDG 12, ensuring sustainable consumption and production patterns.

Smithers Apex: What are some of the big innovations going on in Europe, right now, that you are excited about?

Sascha Nissen: The increasing use of sustainably sourced bio-based material in cleaning products and packaging material seems to be very promising.