DuPont Presents Investing In Market Driven Innovation

Smithers: You will be talking about the macro trend “clean and green” and the impact it’s had on product development strategies.  Can you touch on what will be covered during your presentation? 

Annemarieke Van Heeswijk: When we speak about solutions that deliver on the “clean and green” trend, we are talking about products that perform well under more sustainable washing conditions or products that help us reduce our footprint. During our talk, we will be showing how DuPont is embedding sustainability in its innovation process and is challenging itself to ensure that all products in our pipeline contribute to a safer, healthier and better world. We will be sharing more details on how consumer insights drive everything we do and how we align the research and development process with the findings to deliver a market-driven solution that meets a real-world need.  


Smithers: In terms of enzyme development and cleaning efficiency, how is DuPont responding to consumer and CPG demands? 

Annemarieke Van Heeswijk: We live in a world that is more complex and connected than ever before. It requires a deeper acknowledgement of how the choices we make today, big and small, will impact our world tomorrow.

Almost everything we do, every day, puts stress on the environment. What we eat, what we wear, and how we get around. We can’t stop living our lives, we can’t stop the progress of the modern, industrialized world. The challenge is to try to live our lives in a better, more sustainable way.

At DuPont Industrial Biosciences, we develop the essential innovations for society to thrive - helping our customers in a range of industries improve the sustainability and efficiency of their processes, and make products that are better, safer, and cleaner for everyone. The catalysts we create in the lab become catalysts for living a more sustainable life. In ways big and small, we’re in the world with you. 

Our enzymes are used in laundry and dish detergents around the world for their superior ability to remove tough stains. Renewable and biodegradable, they have helped to improve the sustainability of household detergents by replacing harsher cleaning agents, while providing the performance we need to stay clean in a (sometimes messy) modern world. Our enzymes that perform at lower wash temperatures help to make everyday sustainability as simple as doing the laundry.


Smithers: What does DuPont hope to achieve and what can we see happening over the next few years with regards to the future of cleaning products?

Annemarieke Van Heeswijk: Consumers initially looked for better and healthier food products but they expanded their search and started looking for improved beauty care products. Now, they are looking for products that are better when cleaning in and around the house.  This trend will continue therefore DuPont is focused on providing solutions that help consumer cleaning products become more sustainable over time. This means that we will provide solutions that either perform well or better in more sustainable conditions or we provide the sustainable ingredients that will make the cleaning product in itself more sustainable.


Smithers: Looking towards the future of cleaning products, what are you most excited about?

Annemarieke Van Heeswijk: DuPont is well positioned to deliver on current and future unmet consumer needs. With our enzyme expertise (to cleave the stain), bio-polymer expertise (to transport the stain) and preservative expertise (to manage microbial challenges) under one roof, we have a very strong value proposition to the Cleaning Industry enabling us to deliver on the challenges facing current and future consumers.