Cleaning Products US 2016 Agenda

Pre-conference Workshop

Pre-conference Workshop: Nov. 9th

  1. Pre-conference Workshop

    Sponsored by Novozymes

    Join your colleagues for a half day pre-conference workshop on Sustainability as a Competitive Parameter

  2. Welcome from Novozymes

    Kristoffer Friis Gleberg | Senior Marketing Director of Novozymes

  3. Sustainability and the Cleaning Products Industry

    Arlan Peters, Head of Sustainability, Novozymes

  4. Beyond the Buzzword - A Business Case for Sustainability

    Monica Marshall, SVP, Director Ketchum Purpose

  5. Following Consumers' Lead Toward Safer Choices

    Clive Davies, Chief, Safer Choice & Design for the Environment Branch, Office of Pollution Prevention and Toxics, US Environmental Protection Agency

  6. Measuring Impact

    Christopher Cooke, Director, Technical Development, The Sustainability Consortium

  7. A Perspective from Seventh Generation

    Chantal Bergeron, Manager disruptive innovation and product development, Seventh Generation

  8. Break

  9. Small Group Break-Out Session

  10. Concluding Remarks

    Novozymes Moderator

  11. Boxed Lunch

Day 1: Nov. 9th

Registration & Welcome

  1. Conference Registration & Opening Remarks

    Kimberlee Rohrer, Conference Producer, Smithers Apex

  2. Welcome

    Welcome, Kimberlee Rohrer, Head of Production, Smithers Apex

Session I: Megatrends within the Cleaning Products Industry

This session will cover what’s going on in the world that ultimately will influence your business. Ie: aging population, millennials’ influence, resource scarcity, regulations, etc. What are current/future challenges and opportunities; what direction are regulations heading; how this can affect competition.

Moderator: Brian Sansoni, VP Communication, Membership and Sustainability, American Cleaning Institute

  1. Transparency with Consumer

    Patrick Elias | Product Safety Toxicologist of The Clorox Company

    Over the past years, numerous companies have been disclosing ingredients used in cleaning products on websites and other forms. This presentation will discuss how the Clorox Company discloses ingredients in cleaning products and the benefits of increased transparency to the consumer. 

  2. Engaging Consumers and Building Brands with Biological Solutions

    Kristoffer Friis Gleberg | Senior Marketing Director of Novozymes

    Traditionally, product innovation has been built around a keen understanding of evolving user needs. It is a solid approach that will continue to have a role in the cleaning products industry. But the consumer mindset is changing rapidly. To win in tomorrow’s market, the focus must shift from consumer needs to consumer engagement. It is key to differentiation in a market that will be increasingly driven by a demand for purpose, insight and transparency. Consumers are now looking beyond functionality. Fewer chemicals, natural origin and sustainability are now higher on their agendas. Biological solutions such as enzymes could unlock a new consumer engagement platform that brands need to differentiate on both purpose and functionality in the dynamic and highly competitive cleaning industry market of tomorrow.

  3. Home Cleaning Products, Built for Men – How One Company is Paving the Way in a New Category

    Mike Eaton | CEO & Founder of Hero Clean

    Although few tend to enjoy it, there are actually a lot of men who clean and do laundry.   In the United States alone, there are tens of millions of men (not even counting college kids) living alone, cleaning their own homes while being forced to buy cleaning products from companies that have traditionally shown little interest in their tastes or habits. 


    This presentation will focus on the how and why around the launch of the fist home cleaning products line, built for men.  Mike Eaton will discuss the data, stereotypical misnomers, societal shifts, and changes in traditional family structures that drove him to create the Hero Clean line of products as well as the go-to-market strategy that enabled the company to break through in such a hyper-competitive marketplace.

  4. Networking Break and Coffee

Session II: What's Going on at Capitol Hill

What are current/future challenges and opportunities; what direction are regulations heading; how can this affect the competition

  1. Back to Bacteria: FDA Efforts to Finalize the OTC Monograph Regulations for Topical Antiseptic Drug Products and Industry’s Response

    Francis Kruszewski, Ph.D., DABT | Senior Director of Human Health and Safety of American Cleaning Institute

    The US Food and Drug Administration (FDA) is now moving to finalize the 1994 Tentative Final Monograph for over-the-counter (OTC) Health-care Antiseptic Drug Products through the issuance of proposed monographs covering specific active ingredients and for specific indications.  Over the past three years the FDA has issued new proposed Rules covering consumer, health-care, and consumer sanitizer products, and they likely will issue a Rule pertaining to food handler products in the near future. The regulated industry is concerned that these regulations, if not appropriately caste, could have a significant impact on currently marketed products by establishing safety and efficacy testing requirements for active ingredients that would greatly burden, restrict or eliminate these products from the market.  The American Cleaning Institute (ACI) is actively working with our member organizations and interested party stakeholders to support this regulatory process.  ACI’s engagement with the FDA on these OTC regulations includes partnering with industry in dialogue, written submissions, and meetings with the agency on how to fill the gaps for necessary safety and efficacy data as well in providing leadership to the industry by providing coordination to their regulatory response.

  2. “A” Topic of Interest: US Regulation of Antimicrobial Hand Washes and Leave-On Hand Antiseptics

    Christopher Havanas, RAC | Senior Regulatory Affairs Specialist of GOJO Industries

    Active ingredients, inactive ingredients, tentative final monographs, drug facts, drug claims, warning letters…The issues facing manufactures of topical antiseptics products for hand hygiene are getting more complicated and the landscape is rapidly changing.  Attend session to understand the FDA requirements for labeling and marketing an antibacterial hand wash or hand sanitizer in the US and what some of the common issues are that can cause companies to run into problems.

  3. Overview of Antimicrobial Pesticide Registration: EPA and US States

    Tony Herber | Consultant of Scientific & Regulatory Consultants, Inc.

    This presentation addresses the various stages of antimicrobial development: Determining if your product is a pesticide (or a pesticide device), testing and registering your product with EPA, and fulfilling state registration requirements.  Current Antimicrobial Division (EPA) policies and initiatives will also be covered.

  4. Closing Remarks for the Day

  5. Networking Reception

Day 2: Nov. 10th

Registration & Welcome

  1. Registration & Welcome Coffee

  2. Welcome

    Brian Sansoni | VP Sustainability Initiatives & VP Communication and Membership of American Cleaning Institute

Session III: Successful Marketing across the Supply Chain

As the market changes, how are we changing and adapting?

  1. It Is Just Marketing

    Monica Marshall | SVP, Director of Ketchum Purpose

    Social and sustainability issues are now a table stake and while we used to look at ‘cause-marketing campaign’ as something different – it is “just about marketing” because now the cause is built in, and not an add on.

  2. Know Thy Product/Brand

    Dr. Steven Bolkan | Director of Research of Church & Dwight Co. Inc.

    • How to ensure you have a comprehensive, realistic picture of how your brand stacks up against the competition – your strengths, weaknesses, opportunities, etc.; the latest tools for benchmarking/intelligence gathering
    • Talk about the importance of a clear, coherent vision, purpose, strategy, etc. for your brand – which should go all the way through from your R&D to your marketing.
  3. Networking Break and Coffee

  4. Social Media Marketing from the Chemical Company Perspective

    Dwayne Roark | Global Business Communications Director of The Dow Chemical Company

    Navigating the social media landscape can be a complex task if you do not have a clearly aligned objective and strategy. Using social media as an outreach platform can be effective, especially as a broadcast channel of communications. For the chemical industry, social media has become a valuable tool for making the science to societal benefit connection, especially in the realm of sustainability. For marketing, it has become important for building awareness and managing reputation in an ever changing and complicated environment.

  5. How do consumers communicate: Smart Label Program

    Jim Flannery | Senior Executive Vice President, Operations, and Industry Collaboration of Grocery Manufacturers Association

    In December 2015, GMA and FMI launched an important initiative called SmartLabel™. Jim Flannery, Senior Executive Vice President of GMA will discuss SmartLabel™ and the implementation plans covering a broad range of food, beverage and consumer products companies. SmartLabel™ makes it easier than ever for shoppers to find information about products they use and consume. SmartLabel™ will be available on an array of food, beverage, personal care, household and pet care products with information on hundreds of attributes covering thousands of products, including nutritional information, ingredients, allergens, third-party certifications, social compliance programs, usage instructions, advisories and safe handling instructions and company/brand information, along with other pertinent information about the product. 

  6. Lunch Break

    Sponsored by Novozymes

    Thought Leader Tables

    1. All about enzymes: Tom Burns

    2. Building a suitability-driven organization: Arlan Peters

    3. The public affairs toolbox: Chris Bender

    4. Consumer needs from a global perspective: Clemens Heikaus

Session IV: Downstream Industry Applications

Unique areas of the cleaning products industry that we can directly affect

  1. Home Appliance Connectivity: Limitless Potential

    Charlotte Skidmore | Director of Energy and Environmental Policy of Association of Home Appliance Manufacturers

    Connected devices will be in nearly every home by 2020, when the total number of those devices is expected to reach 26 billion. Many home appliances have already hit the market, and the growth of the Internet of Things in homes is projected to have an economic impact of $250-$350 billion by 2025. AHAM will describe the potential the potential of connectivity to bring new levels of convenience and peace of mind to consumers and how manufacturers are addressing privacy and security in connected appliances.

  2. Pet Care Solutions - How to Formulate Tailored Systems for the Emerging Needs of the Pet Market

    Anna Howe | Applied Technology Manager, North America of Evonik

    Pet owners are a growing consumer population that demand high performing pet care products for their companions.  Products that trend towards humanization of pets continues to be of great interest to the consumers. For this increasing perception of pets being considered family, the global pet care market is estimated to grow to $94 billion (US dollars) in 2016, where 36% of the growth is attributed to the United States (US). The five major segments that represent the pet care market are food, supplies/ over-the-counter (OTC) medicine, veterinarian care, live animal purchases and pet services (grooming & boarding).  The grooming and supplies segment is expected to grow 5.0% in 2016 within in the US.  Pet ownership in the US is represented at 97.3% for cats and dogs, in comparison to other domesticated pets.  The focus for the presentation will be on grooming, pet care needs and emerging trends for cats and dogs.  Grooming systems will be shown utilizing a systematic approach to formulating tailored solutions for the key areas for pet care:  elegant coat, odor free, healthy skin, and lustrous feel.  Evonik’s solutions combine health and beauty know-how to help you meet these specific emerging marketing needs for pet care. 

  3. Networking Break and Coffee

Session V: Industry Innovation Woven Together

Why are wipes trending?

  1. Thinking Beyond Wipes; Easing Household Cleaning for Aging Societies

    Jamie Rosenberg | Global Household and Personal Care Analyst of Mintel

    Wet wipes innovation continues to evolve, offering better cleaning and task-specific convenience. But for aging populations, brands need to think further ahead. This talk will focus on how robotics, the connected home and the senior desire to “age in place” will change the substrates and solutions we use to clean our surfaces.

  2. T-shirts turned into Wipes: Bringing cotton into the world of wipes

    Marc Williamson | Director of Business Development of Martex Fiber Southern Corp.

    Martex Fiber is a leader in textile recycling and innovation.  We have been recycling textile waste for over 40 years and consistently move the pendulum when it comes to developing sustainable innovations for the consumer marketplace.  Martex has pioneered many great developments and the latest entails transforming t-shirt waste into fiber and platforming a sustainable wipe which is going to alter the fiber landscape in the future.

  3. Challenges in Developing Clorox Disinfecting Wipes

    Jason Fairbanks | Senior Scientist of The Clorox Company

    Disinfecting wipes are a complex system that involves interactions between the Nonwoven, the lotion, and the package in order to deliver a consumer preferred product to the market.  This talk will review some of the frequent challenges that Clorox faces in the creation of Clorox Disinfecting Wipes, including;  EPA registration, substrate development, substrate/ lotion interaction, micro efficacy and manufacturing.

  4. Closing Remarks for the Day

  5. Exclusive DC Experience: Invite Only

    Exclusive DC Experience: Invite Only

Day 3, Nov. 11th

Registration & Welcome

  1. Registration & Welcome

  2. Welcome

    Brian Sansoni | VP Sustainability Initiatives & VP Communication and Membership of American Cleaning Institute

Session VI: The Next Generation

  1. Faster, Cleaner, Greener

    Erik Ahnberg | Director of Sales and In-House Sales of Biolin Scientific AB

    Glass corrosion is a form of permanent damage to the glass. It is caused by the washing-away of the surface of the glass. Hence, corrosion and etching of such surfaces by detergents is a huge problem for formulation developers in the detergent industry. By use of Quartz Crystal Microbalance with Dissipation monitoring (QCM-D) one can track the corrosion process in-real time as a mass loss from the glass surface. Traditionally etching studies requires a typical of 100-1000 repetitive wash or even more to be able judge whether etching is occurring or not. With the presented QCM-D approach screening possible corrosion can be determined within 1-2 wash cycles and 1 hour. Eight detergent formulations can be screened at the same time. This enables formulation developers to tweak the new formulations to be the most efficient in removing soil and at the same time keeping unwanted etching processes at a minimum level.

  2. Surfactants Based on Algae Oil

    George Smith | Research Fellow of Huntsman Corporation

    Modern day surfactants are based on natural, petrochemical or a combination of natural and petrochemical feedstocks.  With the recent emphasis on sustainability, surfactants based on natural feedstocks are of considerable interest.  Typically, natural surfactants are based coconut or palm kernel oil.  Palm-based nonionic surfactants are typically made from mid-cut fatty alcohol produced by hydrogenation of fatty acid esters.  Palm-based natural alcohols are produced in regions where deforestation is a concern, have long supply chains to developed markets and is a food source for human beings. 

    An alternative feedstock which overcomes the deforestation concerns and is not used for food is algae.  There are thousands of different algae species which can grow in fresh or salt water.  Work was performed to optimize the growth conditions for different types of freshwater algae in laboratory photobioreactors (PBR).  Light frequencies and fertilizer concentrations were varied to achieve the optimum growth conditions.  In order to maximize the yield of triglyceride, the algae were stressed and the oil extracted by hexane.   

    The oil extracted from algae was used to make nonionic surfactants by low temperature transesterification.  The process is fast and produces only trace amounts of dioxane and residual EO.  The products are light colored, low viscosity liquids with no gel phase upon dilution in water.  Surface properties and detergency looks similar to conventional natural alcohol ethoxylates.  Work was performed to optimize the molecular structure for different applications including detergency, rheology modification and foam control for home and personal care applications.  

  3. Networking Break and Coffee

  4. A Perspective from Seventh Generation

    Abstract to come! 

  5. The Next Generation: Building a Culture for Sustainability

    Jeana Wirtenberg, Ph.D. | President & CEO of Transitioning to Green

    As a celebrated author, practitioner and Professor researching best practices in the field of sustainability and the green marketplace, Dr. Wirtenberg will share an inspiring, solution-focused message from her recent book, Building a Culture for Sustainability:  People, Planet, and Profits in a New Green Economy--which profiles 9 successful companies with useful lessons for individuals or organizations in any sector or industry.

    She will discuss practical examples of the challenges and obstacles faced by the companies, and how they are being successfully addressed and overcome. Jeana's work, and her forthcoming book The Sustainable Enterprise Fieldbook 2nd edition creates a road map to support business leaders and managers who wish to create purposeful work environments that ignite employee passion, encourage engagement, reinforce ecological responsibility and increase profit. 

  6. Closing and Farewell

    Advisory Board