2018 Agenda

Smithers Apex is pleased to announce the 2018 Cleaning Products Latin America agenda! 

Day 1: June 18th

Registration & Welcome

  1. Exhibit Hall Open and Registration

  2. Welcome & Opening Remarks

    Ciaran Little | Director of Operations – Americas of Smithers Pira

  3. New Trends & Challenges in the Latin American Cleaning Products Market

    Pablo Marcelo Rodríguez | Executive Director of ALIADA

    The last trends in the political and commercial global framework, ignite new Opportunities and Theats for the Latin American Cleaning Products Industry

    • New rules in Global, Regional and Local Regulations
    • Changes in Consumer trends, & Innovations in Raw and Packaging Material, y cleaning technologies, accelerate the creation of new products and categories in the market
    • Sustainability thinking in technologies, manufacturing, logistics, use and packaging disposal, generate great innovations and new challenges in cleaning habits, product developments, and designs to the industry.

Session I: Industry and Market Timing

This session will cover the Latin American market growth, trends and challenges as well as new consumer paths and government regulations.

  1. Product Diversification and Private Label in Latin America

    Jorge Araya | Research Analyst of Euromonitor International

    Consumers’ busier lifestyles, higher income and smaller household sizes have pushed the diversification and innovation in home care products. However, the convenience is still an important factor among consumers in Latin America, which has allowed the penetration of more complex channel distributions with a more competitive offer in term of prices, driving importance of private label products.

  2. Regional Round Up Panel


    • Miguel Angel Queralto, President, ALPHA
    • Antonio C Prataviera Calcagnotto, President, ABIPLA 
    • Guillermo Pons ASIQUR
    • Head of Cleaning Department, ASIQUIR
    • Silvio Codas, President, CAEDHPA
    • Mauricio Hormann, Executive Director, AGADCHILE
    • Laura Bonilla Reyes, President, CANAJAD


  3. Networking Break

  4. Regulatory Panel

    ANMAT + Government Officials

    ANMAT + Government officials will participate in a panel together

  5. Regulatory Convergence

    Dr. Carlos Chiale | Director of ANMAT

    Dr Chiale, will talk about the next step in Regulatory Convergence in Mercosur and Latin America for Cleaning Products

    Trends in Mercosur and Latin America in Cleaning Products Regulations
    The opportunity and benefits for Health autorities and Industry
    Next steps, and pilot trials to go ahead

  6. Lunch & Networking

Session II: Innovation in Latin America

From fragrance to wipes and materials, this session will cover some of the new innovations that will help make cleaning easier and more enjoyable, in Latin America.

  1. Differentiation in Home Care through End User Understanding: The Circus Case

    José Alberto Pino Andrade | Home Care Marketing Manager – Latin America Consumer Solutions of Dow

    Home Care Product in LATAM are currently perceived with a very low value perception by end user, with claims that do not connect with consumer priorities.  Using Circus as a Story Telling, Dow presents how with Sustainability, Customer Experience, Digitalization and Regionalization brand owners can re-engage population with a category that enables wellbeing for our life style in our home. Examples of new claims on global launches and the active use of design thinking are presented to provide attendees a new way of think in a liquid detergent, surface care product or any Home care product.

  2. Fragrances: Innovation and Technologies in Fabric Care and Household Products

    Marco Delgado | R&D Manager of Mane

    Coming soon!

  3. Health & Wellness for Fabrics & Home Care Market

    Ana Decot | Fabric & Home Care Category Director, South Latam of Givaudan

    Our everyday experiences tell us that there is a powerful link between our sense of smell and our emotions. Givaudan has an industry-leading capability track record in researching effects of fragrance on emotion, health and well-being. This expertise has now been extended to include behavioral responses including sleep.

  4. New Disinfection Technologies & Applications

    Gabriele Strano | R&D Global Technical Service Manager Brazil of Diversey

    Coming soon!

  5. Innovation with Safety

    Nicolas Fabre | Regulatory Toxicology Leader of Unilever

    We place on the market new products, matching the needs from our consumers. Risk based assessment lead to market products safe product for normal use. This happens in a changing regulatory framework under development in Latin America.

  6. Networking Break

  7. A Giant Among Giants

    Dr. Pablo Arenas | Operations Manager & Technical Director of Josè Guma SA

    How a local small company could adapt and compite, in a high competitive market

  8. Advantages of Specialties to Improve Performance

    Meris Milek | Head of Innovation Management - South America, Nutrition & Care - Household Care of Evonik

    With very low dosages or by replacing some existing ingredient, it is possible to enhance home, car and laundry care formulations boosting their performances considerably.

    We invite you to understand more about our ingredients and limitless application possibilities.

  9. Designing the Future

    Daniela Peredo | Marketing Manager Laundry & Fabric Care of Astrix-Bolivia

    Bolivian consumer is a demanding type of consumer, which developed their consumption habits for household cleaning and laundry (liquid) care products for the past 15 years, with high standards, top performance formulas with OLA as their favorite brand: image, benefits, packaging, fragrances, application, etc.

    Nowadays it is a challenge for us, that these consumers learn to use new products that allows to save in packaging, water, energy, achieving the same results in performance and at the same time contributing with the environment.

    OLA developed a high standards liquid products creating a really demanding consumer, now has the tough job, which is teaching a new way to use concentrated formulas, smaller and thinner packages, saving for the planet, designing the future.

  10. Shaping a Consumer Centric Brand

    Gabriela Sanchez | Associate Marketing Director of Clorox Brand - Latin America

    How to evolve a brand to fulfill consumer’s goals & aspirations from a brand purpose declaration to communication & product innovation. Review Clorox brand journey to become consumer obsessed going through its recent communication & innovation executions.

  11. Evening Reception

Day 2: June 19th

Registration & Welcome

  1. Exhibit Hall Open and Registration

  2. Welcome & Opening Remarks

Session III: Environmental Considerations

This session will cover waste initiatives, water conservation trends and issues, as well as sustainable material innovation and corporate sustainability commitments.

  1. Sustainable Regulations

    Pedro Luiz Fernandes | Vice president of Corporate Affairs and Sustainability of Novozymes Latin America Ltda. of Novozymes

    Novozymes’ purpose, strategy and long-term targets, which were introduced in early 2015, integrate sustainability at the heart of Novozymes. Sustainability is therefore a key component of business strategies and management processes across Novozymes. This has led to the dissolving of Novozymes’ Sustainability Board, which previously was the governing body of Novozymes’ sustainability strategy, targets and sustainability-related activities. Today, sustainability is governed by the Board of Directors and Executive Leadership Team, with sustainability activities and targets anchored and executed across Novozymes’ functions and operations.

  2. Professional Cleaning Challenges

    DIEGO VARRÁ | Area VP Food & Beverage ARGENTINA , URUGUAY and CHILE of Ecolab

    Coming soon!

  3. Innovation in Sustainable Surfactants

    Scott Tuchinsky | Global Sales Director - Home Care & Water Treatment of Croda

    Mitigating against climate change means decoupling growth from environmental footprint. With increased recognition of embedded carbon in H&PC supply chains the move away from fossil based chemistry to performance identical, renewable bio-based ingredients represents a fundamental step forward.

  4. Networking Break

  5. Aerosols and Metal Recycling Programme

    Carmen Aranguren | Associate, Community Affairs for Latin America of SC Johnson

    Coming soon!

  6. Energy Saving Innovation Dream: about Sustainability

    Eng. Raúl Ranciglio | Product Development Manager of Drean (Jose M. Allario e Hijos S.A.)

    • How things are processed using less energy
    • Using less hot water
  7. A holistic view on P&G sustainability strategy

    Dr. Andre Chieffi | R&D Manager of Procter & Gamble

    New innovation allowing to recycle PP. PureCycle Technologies and P&G are starting a plant that will restore used polypropylene (PP) with a new recycling method.

  8. Lunch & Networking

Session IV: Packaging Solutions

This session will look at some of the sustainable material innovations in packaging as well as single use and flexible designs for the cleaning industry, This session will also look at how we’re recycling packaging, and opportunities for the circular economy.

  1. Sustainable Packaging Design

    Mauricio Petrignani | Technical & R&D Manager of Celomat S.A.

    Coming soon!

  2. Panel: Sustainable Commitments

    Panelists include: P&G, The Clorox Company and Unilever

    • What are some of the commitments that cleaning companies are making in Latin America
    • Ie: Less Waste, Using Less Energy, recyclability
    • Are these commitments working?
  3. The Environmental Impact of Packaging from a Systemic Approach

    Roberto Sanchez | Environmental Coordinador of Insituto Argentino del Envase

    • Packaging & Sustainability protocol
    • End to end responsabilities
    • Argentina experiencies
  4. Closing Remarks