2019 Cleaning Products Latin America Advisory Board

Consisting of  two full days of high  level presentations, insightful panel discussions and  unrivalled networking opportunities, this year’s  program is being shaped by global and regional leaders from the  cleaning products industry, including Euromonitor, P&G, The Clorox Company, ALIADA, AGADChile, Unilever and more. Learn more about the 2019 advisory board below. 

  • Juan José Bonelli

    Regional Home Care Regulatory Manager Unilever R&D Buenos Aires

    Regional R&D and Regulatory Affairs experience on Home Care and Cosmetics categories, focused on House Hold and Laundry cleaning product developments and regulatory interpretation of Home & personnel care legislations.

    Member of several Local & Regional Technical Committees in trade Associations (such as: ALIADA, ALPHA, SOFOFA).

    Currently, He leads a regional virtual regulatory Affairs team in Unilever to implement and develop Homecare Regulatory Convergence in Latin-American.

  • Andre Chieffi

    R&D Manager Procter & Gamble

    Dr. Andre Chieffi works at P&G’s Newcatle Innovation Centre (UK), where he leads a group working on cleaning technologies. Before joining P&G in 2002, he studied chemistry (BsC and PhD) at Universidade de São Paulo (Brazil) and University of Waterloo (Canada) and did a postdoc at MIT (US). At P&G, Andre worked most of his career at the Newcastle Innovation Centre (UK) working on the development of new technologies for sustainable cleaning products (e.g.:  enzymes, polymers, bleach, encapsulation and active delivery systems). Recently, Andre spent two years in Brazil (2012/2013) leading P&G´s Open Innovation program for Latin America.

  • Tarric El-Sayed

    Vice President The Clorox Company

    Coming soon!

  • Mauricio Hormann Puelma

    Executive Director AGADCHILE

    20 year of experience on Household and desifenctant Industry Association

    Financial Director of Chilean Cosmetic Industry Association

    Chilean Aerosol Industry Association Founding Partner

    Member of EPR Executive Committee of Chilean Industry Association (SOFOFA)

    Executive Director of Chilean Household and desifenctant Industry Association

  • David Mackinson

    Research Manager Euromonitor International

    David Mackinson studied economics at the University of Illinois and then Georgetown University. He currently works in market research and consumer trends at Euromonitor International and he manages a team of analysts that specializes in the Home Care industry. David’s team oversees key trends in the industries throughout the year and is responsible for interacting with companies in the region, providing a detailed perspective of their corporate activity as well as the current state of the industry. 

  • Pablo Marcelo Rodríguez

    Executive Director ALIADA

    Career Summary:
    Since 2017  ALIADA Latin American Association of Hygienic and Cleaning Industry for Domestic and Professional Uses, Executive Director

    • 2015 up to 2017 Grupo Assa
    •  Senior Advisor Business Consulting Operational Excellence
    • 1982 up to 2014  Unilever                              
    • 2009 up 2014  VP Supply Chain Southern Cone  ( SoCo)
    • 2006 to 2008   VP Supply Chain River Plate HPC & Foods ( One )
    • 2003 to 2005   VP Supply Chain River Plate Home & Personal Products
    • 2000 to 2003   VP Supply Chain Argentina Home & Personal Products