2018 Cleaning Products Latin America Advisory Board

Consisting of  two full days of high  level presentations, insightful panel discussions and  unrivalled networking opportunities, this year’s  program is being shaped by global and regional leaders from the  cleaning products industry, including Procter and Gamble, Euromonitor, Evonik, Oxiteno, The Clorox Company and more. Learn more about the 2018 advisory board below. 

  • Juan José Bonelli

    Regional Home Care Regulatory Manager Unilever R&D Buenos Aires

    Regional R&D and Regulatory Affairs experience on Home Care and Cosmetics categories, focused on House Hold and Laundry cleaning product developments and regulatory interpretation of Home & personnel care legislations.

    Member of several Local & Regional Technical Committees in trade Associations (such as: ALIADA, ALPHA, SOFOFA).

    Currently, He leads a regional virtual regulatory Affairs team in Unilever to implement and develop Homecare Regulatory Convergence in Latin-American.

  • Cristiane Canto

    Head of R&D - Home & Personal Care Oxiteno

    Cristiane Canto currently leads the Home & Personal Care Technical Service Team at Oxiteno. Before joining Oxiteno in 2014 she studied Chemistry (BsC and MsC) at University of Campinas (Brazil) and worked for over 16 years in local, regional and global R&D roles across Personal & Home Care categories.


  • Dr. Andre Chieffi

    R&D Manager Procter & Gamble

    Dr. Andre Chieffi works at P&G’s Newcatle Innovation Centre (UK), where he leads a group working on cleaning technologies. Before joining P&G in 2002, he studied chemistry (BsC and PhD) at Universidade de São Paulo (Brazil) and University of Waterloo (Canada) and did a postdoc at MIT (US). At P&G, Andre worked most of his career at the Newcastle Innovation Centre (UK) working on the development of new technologies for sustainable cleaning products (e.g.:  enzymes, polymers, bleach, encapsulation and active delivery systems). Recently, Andre spent two years in Brazil (2012/2013) leading P&G´s Open Innovation program for Latin America.

  • David Mackinson

    Research Manager Euromonitor International

    David Mackinson studied economics at the University of Illinois and then Georgetown University. He currently works in market research and consumer trends at Euromonitor International and he manages a team of analysts that specializes in the Home Care industry. David’s team oversees key trends in the industries throughout the year and is responsible for interacting with companies in the region, providing a detailed perspective of their corporate activity as well as the current state of the industry. 

  • Michael M. Ott, PhD

    Vice President, R&D Cleaning-PPD-International The Clorox Company

    Michael leads Innovation and R&D for the Cleaning, International, and Professional Product Divisions at The Clorox Company. His responsibilities include developing irresistible products that will consistently deliver on innovation revenue targets, and robust cost savings and claim strategies that will deliver a strong base. Michael has been at Clorox for twenty years, starting as a bench chemist in the laundry group. He has a PhD in Chemistry and is an adamant Oakland Raiders and Golden State Warriors fan.

  • Eraldo Pereira

    Business Director - Household Care Evonik Degussa Brasil Ltda

    Eraldo Firmino Pereira holds a bachelor's degree in Business Administration from the Armando Álvares Penteado University in São Paulo. He has been in the United States as Sales Vice President - Americas, at that time responsible for rubber market additives line. He returned to Brazil in 2010, as a director for Consumer Specialties Business Unit, with specific objective: participate in the project of implantation of manufacturing plant for Personal Care & Household Care segment products. He has 7 years of experience in the cleaning products market and currently works as Business Director of the Household Care unit for Latin America

  • Miguel Ángel Queralto

    President ALPHA

    El Dr. Miguel Ángel Queraltó es abogado con larga experiencia en Unilever y es Presidente de ALPHA en los últimos 20 años

  • Pablo Marcelo Rodríguez

    Executive Director ALIADA

    Career Summary:
    Since 2017  ALIADA Latin American Association of Hygienic and Cleaning Industry for Domestic and Professional Uses, Executive Director

    • 2015 up to 2017 Grupo Assa
    •  Senior Advisor Business Consulting Operational Excellence
    • 1982 up to 2014  Unilever                              
    • 2009 up 2014  VP Supply Chain Southern Cone  ( SoCo)
    • 2006 to 2008   VP Supply Chain River Plate HPC & Foods ( One )
    • 2003 to 2005   VP Supply Chain River Plate Home & Personal Products
    • 2000 to 2003   VP Supply Chain Argentina Home & Personal Products