2020 Cleaning Products Latin America Advisory Board

Consisting of two full days of high level presentations, insightful panel discussions and unrivaled networking opportunities, this year’s conference program is being shaped by global and regional leaders from the cleaning products industry, including Reckitt Benckiser, P&G, The Clorox Company, Novozymes, Unilever, Ecolab, ALIADA and ABIPLA.

  • Juan José Bonelli

    Regional Home Care Regulatory Manager Unilever R&D Buenos Aires

    Regional R&D and Regulatory Affairs experience on Home Care and Cosmetics categories, focused on House Hold and Laundry cleaning product developments and regulatory interpretation of Home & personnel care legislations.

    Member of several Local & Regional Technical Committees in trade Associations (such as: ALIADA, ALPHA, SOFOFA).

    Currently, He leads a regional virtual regulatory Affairs team in Unilever to implement and develop Homecare Regulatory Convergence in Latin-American.

  • Andre Chieffi

    R&D Manager Procter & Gamble

    Dr. Andre Chieffi works at P&G’s Newcastle Innovation Centre (UK), where he leads a group working on cleaning technologies. Before joining P&G in 2002, he studied chemistry (BsC and PhD) at Universidade de São Paulo (Brazil) and University of Waterloo (Canada) and did a postdoc at MIT (US). At P&G, Andre worked most of his career at the Newcastle Innovation Centre (UK) working on the development of new technologies for sustainable cleaning products (e.g.:  enzymes, polymers, bleach, encapsulation and active delivery systems). Recently, Andre spent two years in Brazil (2012/2013) leading P&G´s Open Innovation program for Latin America.

  • Carla El-Hage Lacerda

    Regulatory Affairs Director - Latam Reckitt Benckiser

    With more than 18 years of work experience in Regulatory Affairs, Carla El-Hage Lacerda is Regulatory Affairs Director - Latam, at Reckitt Benckiser. 

  • Tarric El-Sayed

    Vice President The Clorox Company

    Tarric El-Sayed is Vice President, Research & Development at The Clorox Company.

  • Juliana Marra

    External Affairs Senior Manager, Communications Unilever Brazil

    Juliana Marra is External Affairs Senior Manager, at Unilever. Juliana manages institutional relations with industry associations, government and NGOs, as well as other brand issues and crisis management.

  • Viviane Pereira de Souza

    Head of South America – Household Care Novozymes

    Viviane joined Novozymes in September 1999, and is currently Head of Household Care Americas South. Viviane is responsible for Sales and Technical areas delivering innovative solutions for the Household Care segment, which includes Consumer and Professional products. With a strong biotechnology background ,Viviane has  more than 20 years  experience in biotech companies such as Novozymes and Imbev and in the last 15 years leading the development of several segments such as Food, Beverages,Textile, Forestry and Household Care. Viviane is also part of ABIPLA Board of Directors, as Director.

    Holding a bachelor degree in Industrial Pharmacy by the University Federal of Paraná (Brazil), Viviane also owns Master degree in Microbiology by Catholic University of Paraná (PUC) and Marketing by FAE Business School (Brazil) and MBA by Fundação Getúlio Vargas (FGV-Brazil).

  • Rosana Queiroz

    Director of Regulatory Affairs Ecolab

    Rosana Queiroz has more than 20 years of experience in the chemical industry working in the areas of customer service lab, quality control lab, quality management and regulatory affairs. She is currently 

  • Pablo Marcelo Rodríguez

    Executive Director ALIADA

    Career Summary:
    Since 2017  ALIADA Latin American Association of Hygienic and Cleaning Industry for Domestic and Professional Uses, Executive Director

    • 2015 up to 2017 Grupo Assa
    •  Senior Advisor Business Consulting Operational Excellence
    • 1982 up to 2014  Unilever                              
    • 2009 up 2014  VP Supply Chain Southern Cone  ( SoCo)
    • 2006 to 2008   VP Supply Chain River Plate HPC & Foods ( One )
    • 2003 to 2005   VP Supply Chain River Plate Home & Personal Products
    • 2000 to 2003   VP Supply Chain Argentina Home & Personal Products