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2020 Agenda

Smithers and the organizing committee regret to inform you that Cleaning Products Europe 2020 will be officially postponed until later this year.

We are currently working to confirm new dates in 2020 and will provide you with updated information as soon as it becomes available!

Pre-conference workshop

“Changes in the Packaging Landscape – Design & Sustainability”

  1. Registration & Welcome Refreshments

  2. Chair’s Opening Remarks

    Sascha Nissen | Head of Sustainability of A.I.S.E., Belgium

  3. The EU Plastic Strategy and A.I.S.E. Initiatives

    Sascha Nissen | Head of Sustainability of A.I.S.E., Belgium

    Embracing the circular economy and the EU plastics strategy, A.I.S.E. has set up a series of actions and collaborations:

    • A.I.S.E.’s voluntary initiative on plastic packaging
    • A.I.S.E. guiding principles on sustainable packaging design
    • Cooperation within the plastics value chain (and beyond)
    • Challenges and barriers
  4. A circular future with plastic packaging

    Mark Jankovich | CEO of Delphis Eco

  5. Design for Recycling Cleaning Plastic Products

    Dr. Paolo Glerean | Chairman of RecyClass Platform of Plastics Recyclers Europe

    • A standard method to assess the full recyclability for plastic pouches
    • Cleaning products design: main issues
    • Cleaning products design: potential improvements
    • A focus on closure systems
  6. Networking Refreshments

  7. Disruptive End to End Solutions with Sustainability in Mind

    Sean Kharche | Vice President Homecare, Personal Care & Industrial Packaging of Amcor Rigid Packaging

    • World is quickly changing around us
    • The focus on sustainability has made its way into cleaning products
    • Sustainability starts as early as the design phase and supply chain manufacturing
    • A360 is a disruptive, revolutionary solution to address sustainability like never before


  8. Final discussion and Q&A with the audience

    Delivered by A.I.S.E. aisbl, Plastics Recyclers Europe; and …

    Chair: Sascha Nissen, Head of Sustainability, A.I.S.E. aisbl 

    all speaker session

  9. Workshop Summary & Closing Remarks

    Sascha Nissen | Head of Sustainability of A.I.S.E., Belgium

DAY ONE - Tuesday 17 March

Tuesday March 17

  1. Registration & Welcome Refreshments

  2. Chair’s Opening Remarks

    Dr. Mark Stalmans | Global Product Stewardship & Sustainability of Procter & Gamble

Session I – Re-thinking the Cleaning Products Market

  1. Opening Keynote Address: The Circular Economy Action Plan and the EU Ecolabel - Promoting Excellence

    Ms. Paola Migliorini | Deputy Head of Unit B 1 - Sustainable Production, Products & Consumption of DG Environment, European Commission

    • Introduction of the Circular Economy policy of the Commission
    • An overview on how the EU Ecolabel is a key instrument to deliver on such policy and more broadly on sustainable consumption and production (with a cleaning products industry focus)
  2. Home Care Keynote Address: Where’s the Industry Heading?

    Filip Hoffmann-Häußler | Senior Research Analyst – Home & Tech / Project Lead – Home Care of Euromonitor International

    • Connected appliances, IoT (smart assistants, instructions, downloadable cycles)
    • Auto-alchemy – mix-in-the-moment, laundry stain intelligence
    • State-of-play in Sustainability
    • New business models
  3. The A.I.S.E. Strategy on Sustainable Development – Helping Companies to Contribute to the Global Sustainable Development Goals and Circular Economy

    Sascha Nissen | Head of Sustainability of A.I.S.E., Belgium

    • An overview of key A.I.S.E. initiatives in supporting companies to progress on sustainable development agendas, including the new Charter for Sustainable Cleaning 2020+, and the industry initiative on plastic packaging
    • New industry guidance on Corporate Social Responsibility (CSR), the use of bio-based material, and Plastic Packaging design
  4. Networking Refreshments Break

  5. How to Adapt Market Trends to your Brand on a Global Scale

    Heather Barker | Global VP Regulatory, Hygiene/Home of Reckitt Benckiser

    • Consumers have more choice, higher expectations and less loyalty to brands and companies who do not evolve. How can the cleaning products industry adapt to these trends and deliver innovative solutions to meet consumer needs?

Session II – Holistic Trends on Green Products & Formulations

  1. Sustainable Sourcing of Palm (Kernel) Oil in the Cleaning Sector

    Dr. Inke Van Der Sluijs | Head of European Operations of Roundtable on Sustainable Palm Oil (RSPO)

    • The use of palm (kernel) oil and the concerns about unsustainable practices and the impacts of sustainable production
    • An overview on how companies can contribute to a successful market transformation
  2. Case studies: Delivering Sustainability to the Cleaning Market

    Ryan McDonald | Applications Scientist of Croda

    • Sustainability challenges the HI&I markets with consumers expecting sustainable brands without sacrificing the performance of their product lines
    • Common green surfactant choices such as APGs carry recognised renewability claims
    • Case studies on the use of green surfactant for automatic dishwashing
    • Croda's commitments to a future of sustainable cleaning
  3. Networking Lunch

TRACK A - Consumer Market Trends & Innovation

Moderator: Dr. Mark Stalmans, Global Product Stewardship & Sustainability, Procter & Gamble  

  1. Mission impossible? The Balance Between Hygiene and Sustainability

    Prof. Dr. Dirk Bockmühl | Hygiene and Microbiology of Rhine-Waal University of Applied Sciences

    • How to align low temperature programmes in domestic appliances and hygiene demands?
    • Is it possible to save water or reduce the use of biocidal ingredients without affecting the antimicrobial performance of laundry and cleaning processes?
    • What are the major challenges for the future and what might be solutions for these problems?
  2. Breaking the Clean vs Care Paradigm: The Role of Fabric Care Products in Improving Clothing Longevity and Sustainability

    Dr. Neil Lant | Research Fellow, Fabric & Home Care R&D of Procter & Gamble

    • Clothing integrity loss and disposal has an enormous environmental impact, but what are the key drivers of decay?
    • All fabric care products are not the same! The combination of the ‘right’ products and washing cycles can significantly increase garment lifetimes by 3x+ and reduce microfiber release
    • Recent advances in product technology development such as new enzymes are helping to break the clean vs care paradigm
  3. Measuring the Efficacy of Cleaning & Disinfection - How Clean is Clean?

    Peter Littleton | Technical Director of Christeyns Food Hygiene

    • Why measure cleanliness
    • Hygiene testing methods
    • Effective use of testing technologies
    • Practical uses of hygiene tests
    • Demonstrating results
  4. AN INTERACTIVE Q&A: What Can we expect for the Future of Cleaning Products?

    Speakers include: Procter & Gamble; Rhine-Waal University of Applied Sciences; Christeyns Food Hygiene

  5. Networking Refreshments Break

  6. Destroying the "Green Doesn’t Clean" Myth

    Stuart Holt | Global Technical Marketing Manager – Cleaning of Nouryon

    • Market drive for green chemistry in cleaning in Europe including current examples
    • Review of 3rd party accreditors – EU Ecolabel, Svanen, RSPO - and how this drives innovation
    • Performance enhancements provided by green chemistry ingredients/formulations
  7. Eliminating the Idea of Waste

    Lucy Kirkup | Business Development Manager of TerraCycle Europe

    • How do we define waste and how has modern consumption contributed to the problem
    • Recycling the "hard-to-recycle"
    • Integrating recycled content back into packaging
    • Eliminating the idea of waste altogether - Loop, the modern day milkman
  8. AN INTERACTIVE Q&A: How Are New Technologies and Sustainable Innovations Transforming the Industry?

    Speakers include: Nouryon 

TRACK B - Novel Raw Materials & Regulations

Moderator:  Dr. Arjen J. Hoekstra, Global Application Leader Home & Personal Care,  DuPont Nutrition & Biosciences 

  1. Water Soluble Films Used in Home and Fabric Care: Environmental Perspective & Regulatory Landscape

    Dr. Yash Parulekar | Global Product Strategy and Stewardship of MonoSol, LLC, a Kuraray Division

    • The technology behind water-soluble biodegradable films used in home and fabric-care applications
    • Biodegradable polymers
    • Microplastic-free/ the environmental perspective with respect to the current regulatory landscape on microplastics
  2. Disinfectant Cleaning Products: Efficacy Testing

    Céline Janvier | Senior Regulatory Expert, Biocides of Staphyt Regulatory

    • BPR efficacy requirements for disinfectant cleaning products
    • Which tests for which claims ?
    • What about the co-formulants ?
    • What to do about biocidal product families ?
  3. Energizing Better Cleaning: Sustainable Ingredient Options in Cleaning Products

    Esther Lansdaal | Application Specialist of Corbion

    • Changing consumer mindset
    • Changing regulatory landscape
    • Opportunities in reformulating
  4. AN INTERACTIVE Q&A: How Do you See the Consumer Behaviour Change vs Chemical Innovation in the Industry?

    Speakers include: MonoSol, LLC, a Kuraray Division; Staphyt Regulatory; and Corbion

  5. Networking Refreshments Break

  6. Outlook of Green Labels: A Springboard for Natural Ingredients Innovation

    Pauline Raffaitin | Homecare and Personal Care Business Unit Manager of ECOCERT

    • A short introduction of natural detergents Ecocert certification
    • Overview of innovative natural ingredients
    • How to perfume certified cleaning products
    • Interaction between certification and regulation
  7. Exilva Cellulose Fibrils: An innovative Cellulosic Biobased Formulation Problem Solver

    Rebecca Blell | Senior Scientist of Borregaard

    • A new type of ingredient to use in liquid cleaning products
    • A non-soluble fibril material allowing allow stabilization and thickening of harsh formulations (with extreme pH, oxidizing agents and different types of surfactants)
    • Advantages and disadvantages of its use
  8. AN INTERACTIVE Q&A: What Are the Main Challenges and Opportunities Affecting the Ingredients Market?

    Speakers include: ECOCERT and Borregaard

  9. Networking Drinks Reception

DAY TWO - 18 March

Wednesday March 18

  1. Registration & Welcome Refreshments

  2. Chair’s Opening Remarks

    Ian Bell | Head of Home Care, Tissue & Hygiene Research of Euromonitor International

Session IV - Digital Revolution, Consumer Expectations & Innovation Design

  1. Opening Keynote Address – New Trends in Quality and Consumer Service

    Aldo Caceres | Global VP Quality, Hygiene/Home of Reckitt Benckiser

    • The use of digital tools to better understand product quality and consumers voice - and drive innovation, better quality, better service and consumer advocacy
  2. How Is The Digital Revolution Transforming the Formulations World?

    Nikola Matic | Director, Chemicals & Materials of Kline & Company

    • Overview of the global and European ingredients market
    • What does digitalization practically mean in the cleaning world both in the household and I&I segments
    • Changes in Consumers’ behavior and expectations and their impact on formulations
    • Shift in distribution channels and their impact on formulations
  3. Washing Appliances in Different Market Around the Globe

    Gundula Czyzewski | Head of Washing Technology, Development Washing Appliances of BSH

    • Consumer expectations and washing habits
    • Machine designs and features
    • New developments
  4. Networking Refreshments Break

Session V - Allergies – Updates & New Insights

  1. Case studies: The Journey of Different Brands that Have Gone from Offering Conventional Products to Offering Skin-friendly Products

    Lene Stiil | CEO & Co-Founder of AllergyCertified, Denmark

    • Consumer guidance
    • What ingredients are troubling when it comes to allergies?
    • When do we expect the ketchup effect on the detergents market?
    • Will allergies become a global trend?
  2. Which Cleaning Products are Suitable for People Affected by Allergy?

    Leigh George | Head of Endorsements of Allergy UK

    • How cleaning products can affect your indoor air quality
    • How cleaning products can affect your health and wellbeing
    • What do we need to consider, to make cleaning products less likely to cause issues for people affected by allergy
  3. AN INTERACTIVE Q&A: Identifying Challenges and Opportunities in Developing Products – What is the Roadmap?

    Speakers include: AllergyCertified and Allergy UK

  4. Networking Lunch

Session VII – Novel Developments & Future Advances in Cleaning Products

Chair: Dr Mark Stalmans, Global Product Stewardship & Sustainability, Procter & Gamble

  1. Fragrances for green cleaning

    Angello Kostandas | Naturality Platform Director of Givaudan

  2. Probiotics: The New Integrated Smart Cleaning

    Federica Proh | Marketing Manager of BBA ECOTECH s.r.l

    • From an overview of industrial cleaning using microorganisms, throughout several application cases from floors to organic stains cleaning to effectively understand the benefit of Probiotic-cleaners
    • Anything but a simple detergent! How to combine beneficial bacterial blend in cleaners and why
    • Large application fields for both household and professional market combining high performances, green Eco-sustainability and a long-lasting depuration activity
  3. Panel Discussion: The Future of Packaging in Cleaning Products

    Featuring Delphis Eco; Procter & Gamble; Plastics Recyclers Europe ; Euromonitor International; Dutch Association for Detergents, Maintenance Products and Disinfectants

    • Cleaning product packaging solutions – What is changing?
    • What is expected from brand owners?
    • New trends in packaging and labelling
    • Premium packages – new alternatives
    • Performance, cost-effectiveness, ease of use and environmental awareness

    Chairperson: Dr. Mark Stalmans, Global Product Stewardship &Sustainability, Procter & Gamble 

    Panellists include:

    • Mark Jankovich,CEO, Delphis Eco
    • Ian Bell, Head of Home Care, Tissue & Hygiene Research, Euromonitor International 
    • Fabrizio Di Gregorio, Technical Manager, Plastics Recyclers Europe 
    • Lisa Sligting, Sustainability Manager, the Dutch Association for Detergents, Maintenance Products and Disinfectants (NVZ) 
  4. Chair’s Closing Remarks & End of the Conference

    Dr. Mark Stalmans | Global Product Stewardship & Sustainability of Procter & Gamble