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Agenda

Registration and welcome refreshments
Chair’s opening remarks
Trends, Challenges, and Regulations in Home Care
Home care: An industry redefined by sustainability and consumer demand
  • Legislative and consumer-driven shift towards cold and quick wash innovations
  • Growing focus on holistic health with natural, plant-based cleaning solutions
  • Sensorial enhancements offering mood-boosting and wellness benefits

Filip Hoffmann-Häußler | Global Head of Home Care, Euromonitor International
Finding the right balance between sustainability & economy viability
  • How fast, how deep can we improve the environmental sustainability in Household products
  • Example of economic viable sustainable improvement
  • Technological and market hurdles to further improve the sustainability

Philippe Dieumegard | Head of product development-Division Liquid Detergent., McBride NV/SA
Revision of the detergents regulation: fostering competitiveness and innovation for the industry
  • The aims behind the revision of the detergents regulation
  • Timeline of the revision
  • Priorities of the detergents industry

Jan Robinson | Scientific and Regulatory Affairs Director, A.I.S.E.
Networking break
The suppliers tension field between competitiveness and environmental ambitions
  • EU chemicals in the global context
  • Market, environmental, and regulatory trends
  • The “very new normal”

Dorothee Arns | Director General , FECC
Panel discussion: Regulation and advancing test methods for modern cleaning products structure
- The need for harmonized standards and the role of independent institutes
- Bridging gaps between current test outputs and industry needs (e.g., AI demands)
- Balancing innovation with regulatory and reproducibility requirements

Panellist:
  • Philippe Dieumegard, Product Development Formulation Leader for Laundry, Dish and Hard Surface Liquid detergent, McBride NV/SA
  • Cesar Vargas-Razo, Principal Consultant, Sagentia Innovation
  • Barbara Dücker, Senior Market Insights Specialist Novoensis
Networking lunch
Building Bridges: Collaborating Across Industries
The home appliance perspective: Advocating for fair and effective mitigation strategies
  • Latest insights on microplastics release in domestic washing
  • Balancing performance, safety, and consumer choice
  • Innovation and competitiveness: Bridging the gap between regulatory requirements and their enforceability

Giulia Zilla | Senior Policy Director, Energy & Environment, APPLiA
The evolution of wash cycles: Innovations, trends, and sustainability
Understanding consumer habits and sustainability in washing practice (tbc)
Maria Papadaki, Senior Director of R&D, P&G
Presentation tbc
Matthäus Ryl, Health & Nutrition, Cosmetics & Hygiene – Business Development Manager Detergents, SGS
Networking break
Consumer-oriented design of sustainable cycles and detergents: working together to effectively change behaviour in automatic dishwashing?
Panel discussion: Harnessing industry collaboration to accelerate consumer adoption of short wash cycle
Moderator:
Prof. Dr. Rainer Stamminger, University Bonn
Panellists:
Matthäus Ryl, Health & Nutrition, Cosmetics & Hygiene – Business Development Manager Detergents, SGS
Maria Papadaki, Senior Director of R&D, P&G
More to follow
Chair’s closing remarks
Networking drinks reception
Registration and welcome refreshments
Chair’s opening remarks
Market Perspectives and Trends
Market formulations and cleaning performance: A product comparison study
Barbara Dücker, Senior Market Insights Specialist, Novonesis
Roel Hermant | Co-Founder, FRAMES Formulation Intelligence
The sustainability paradox: are greener and better really opposite?
A new AI tool to develop new products and optimize performance in FMCG sector
  • Turkey’s growing laundry, dishwash and hard surface markets
  • Innovation trends
  • Hayat’s Innovation strategy in a fast growing economy
  • Development of a new AI tool for product development what we have learned, what are the advantages what will be the future of applied R&D with AI

Dr. Serhan Boduroglu | Research and Development, HAYAT
Raw Material Innovations
The rise of green ingredients in Europe's HI&I cleaning industry
Networking break
Hydrophobes based on branched synthetic alcohols: a technical comparison with linear and semi-linear alternatives
  • Influence of different hydrophobic structures on the properties of the final alcohol ethoxylates
  • Key performance differentiation between natural linear and branched synthetic alcohols
  • Comparative examples in model applications will be presented

Silvio Carrettin | Products Technology Advisor, ExxonMobil Technology and Engineering
IFF home & personal care ingredient innovation through biotechnology
Norway leading the way: The first high-active LAS partly based on renewable carbon. LAS from petrochemical to biobased surfactant
Spotlight Presentations
‘Spruce-up’ with wood-based biopolymers
Presentation tbc
Joint panel Q&A
Networking lunch
Round Table Discussions
Round table discussions
Choose from 3 different tables discussion topics
More details to follow
 
Closing Words
Close of conference

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Cleaning-Products-Europe-2025-Agenda-29-1-25