Register interest


Registration and welcome refreshments
Chair’s opening remarks
Anticipated drivers for the Home Care Market
Maintaining home care growth in an increasingly demanding environment
  • Industry and category performance over the next five years 
  • Changing consumer demands and how they are impacting expenditure in a time of flux  
  • Self-Care and wellness at home trends as a premiumization driver 
  • The emergence of a more holistic understanding of what constitutes a sustainable home and its implications for the industry

Filip Hoffmann-Häußler | Global Head of Home Care, Euromonitor International
Detergents & Surfactants Regulation Revision: what lies ahead for the industry?
  • Undergoing Revision and implications for the industry
  • Digital Product Passport 
  • Challenges and opportunities for industry

Julia Kheifets | Regulatory Affairs and Safety Strategy Lead, ADW and Fabric, Reckitt
Assessing the sustainability impact of home care ingredients from R&D to end of life
  • Discover the intricate task that ingredient manufacturers face when evaluating key factors for product sustainability, highlighting considerations such as toxicity, environmental impact, carbon footprint, and water use
  • Explore Croda's innovative and proactive strategies, designed to overcome sustainability challenges
  • Learn about key case studies from Croda Home Care, showcasing examples which are bringing tangible carbon and water savings to the market

Sue Burn | Research and Technology Manager for Home Care EMEA, Croda
Networking break
Significance of Sustainability
Keynote: How Unilever is accelerating sustainable innovations and the use of bio-based chemicals
Unilever is committed to achieving net zero by 2039, including across its supply chain. Clean future is home care’s strategy to achieve this, along with ensuring it continues to offer consumers with unmissable superiority and great value. Rupert will share how the company is accelerating sustainable innovations and the use of bio-based chemicals. Central to achieving its sustainability goals is shifting to ingredients with renewable and recycled feedstocks and working with others to accelerate the industry’s transition.
Rupert Posner | Director, Global Sustainability Advocacy – Home Care , Unilever
Keynote: Developing sustainable products for Private label through a difficult legislative and economic Environment
  • How the market react to the economic challenges?
  • Sustainability directions for the household products and for the product manufacturers
  • Challenges between technical, environmental and cost performance​​​​​

Philippe Dieumegard | Product development formulation leader for laundry, dish and hard surface liquid detergent, McBride NV/SA
Panel discussion: Understanding the terrain and addressing greenwashing in home care
Klára Krasnická, Environmental Labelling Specialist, Czech Environmental Information Agency (CENIA) 
Rupert Posner, Director, Global Sustainability Advocacy – Home Care, Unilever
Judith Friesl, Managing Director, Yordas Group
Networking lunch
Shedding Light on Microplastics
Overview of EU microplastics regulations (2024 Update)
  • Microplastics restriction in the EU (definition, restriction, exemptions, obligations)
  • Sources of microplastics
  • Current and future regulation of the secondary microplastic

Dr Radu Adrian Gropeanu | Senior Manager, Knoell
What is in the effluent of a washing machine
The release of microplastics into the environment is an acknowledged issue. Synthetic textiles are among the sources. Several countries have published or are preparing national legislation aimed at reducing the discharge of microplastic fibres in the environment through different solutions applicable to washing machines, such as filtration of the effluent or other solutions internal or external to the machine. A PWI @SC59D IEC was nitiated is to find reliable and accurate test conditions to be later used for the preparation of a new measurement method of microplastic in the effluent of household washing machines.
Gundula Czyzewski | Senior Expert Washing Technology / Innovation- Product Division Laundry Care, BSH Hausgeräte GmbH
Sustainability approach in outdoor textiles
•    Sustainability is built into every aspect of textile development and production 
•    Durability is sustainability as the most sustainable product is the one which is never made
•    Product needs to be both emotionally and physically durable so that the consumer keeps it in usage for a longer time
•    Circularity needs to be built into textile development right from the beginning so that at the end of a products lifecycle, the valuable raw material can be extracted for future product creation
Ashish Ahlawat | Head of R&D at Dope and Montec, Ridestore
Influence of laundry chemicals on microfibre emissions and filtration
Mojca Zupan, Founder and CEO, PlanetCare Limited
Dr. Andrej Krzan, Chief Scientist, PlanetCare Limited
Morro micro: a natural solution for fragrance microcapsules
  • This includes fragrance microcapsules, which protect fragrance within products including laundry detergents and fabric softeners. 
  • Consumers are unaware of the use of hidden plastics; with new research from Morro – Xampla’s new consumer brand – revealing that 67 percent of Britons don’t know that plastic microcapsules are used in laundry detergents.
  • Once in the environment, microplastics do not biodegrade and cannot be removed. They accumulate in animals, including fish, and are consequently also consumed as food by humans. 

Stanley Mitchell | Head of Business Development, Xampla
Joint panel Q&A
Dr. Radu Adrian Gropeanu, Senior Manager, Knoell
Gundula Czyzewski, Senior Expert, BSH
Mojca Zupan, Founder and CEO, PlanetCare Limited
Stanley Mitchell, Head of Business Development, Xampla
Ashish Ahlawat, Head of R&D, Dope and Montec
Networking break
Exploring the Significance of Hygiene and Unleashing the Potential of Probiotics
Innovation drivers and opportunities in home hygiene
  • What do consumers and professional users want from hygiene products in the post-pandemic world?
  • What are the key drivers of hygiene innovation?
  • What main influences must be considered to create value?
  • The air quality opportunity

Cesar Vargas-Razo | Principal Consultant , Sagentia Innovation
The importance of delivering hygiene to consumers
  • How important is hygiene to the consumers
  • Strategies to deliver a superior hygiene product

Luca Spadoni | R&D Director, Reckitt
Unlocking the power of pre-, post- & probiotics: success, surprises and essential insights. Grasp the best to surf the incoming disruptive wave
  • Microbial-based solutions are the way forward to a greener future
  • Cost is not an hindrance anymore.
  • They can be used in a broad scope of applications.
  • There are issues and challenges with product development and user's acceptance to be tackled. They still have to prove themselves to the consumer at large scale.
  • The regulation is both an enabler and a bummer to successfully market these products

Paul Mauhin | CEO, Probiotic Group
Chair’s closing remarks
Networking drinks reception
Registration and welcome refreshments
Chair’s Opening Presentation
Progressive Sustainable Approaches in Raw Materials
Keynote: InQbet Campus, an open innovation venture leveraging ecosystems, consortia and pilots to derisk sustainable innovation, particularly with SME’s
P&G has established open innovation facilities to help liase with new innovation partners, developing pilots and consortia to derisk new innovation.
There is a particular focus on sustainable innovation, and learning on new scope 1-3 technologies leveraging different ecosystems with SME’s, RTO’s and academia.
The talk covers how P&G identifies and develops pilots to derisk new innovation with partners
Stuart Askew | Senior Director Global Fabric & Home Care Open Innovation, P&G
Expanding application spectrum of biosurfactants in cleaning
  • Consumers increasingly concerned about the sustainability and safety of cleaning products
  • Biosurfactants provide the highest sustainability standards
  • Expanding the cleaning application portfolio of biosurfactants

Silvia Jentsch | Manager Technical Services, Evonik Operations GmbH
Biodegradable solutions for liquid laundry detergents: erasing complex food stains effortlessly
  • Innovative biodegradable solution for laundry
  • Superior cleaning performance at low temperatures
  • Complex and stubborn food stains removal
  • High performing portfolio products together with new enzymes by BASF
  • Solution for a sustainable future

Maria de Moragas | Marketing Manager, Home Care / I&I Europe, BASF
Networking break
Progressive Sustainable Approaches in Raw Materials
On improving the sustainability footprint of scented cleaning products: role of fragrances
How can you enhance the sustainability footprint of scented household products? This presentation will delve into the following aspects:
  • The role of fragrances in improving key sustainability dimensions of scented consumer goods (such as climate change impact, biodegradability).
  • Considerations related to fragrance concentration, solubilization, and delivery in the development of novel sustainable formulations. 

Franco Doro | Owner, FD-INNOV
Joint panel Q&A
Silvia Jentsch, Manager Technical Services, Evonik
Maria de Moragas, Senior Marketing Manager Home Care, BASF Española SL
Franco Doro, Owner, FD-INNOV
Stuart Askew, Senior Director Global Fabric & Home Care Open Innovation, Procter & Gamble
Sustainable Polymers in the Spotlight
TexCare® Gemini SG Terra: Innovative soil-release-polymer with superior rheology control
How to Improve the sustainability of ADW products using new raw materials
‘Spruce-up’ with wood-based biopolymers
Joint panel Q&A

Gesche Rauch, Technical Application Manager Home Care EMEA, Clariant
Jim Gordon, Global Director Cleaning & Hygiene, Itaconix Plc
Ross Ellis, Senior Scientist, Borregaard
Networking lunch
Cleaning Products Evolution: Insightful Perspectives
Leveraging AI to guide (re)formulation of laundry detergent – a case study of LaundryLab® by Novoensis
Natural, fiber based alternative to PVOH in solid detergents
•    Setting the stage: a direct comparison between liquid detergent and solid detergents impact on plastic usage and transportation needs
•    Overview of new product launches that emphasize the drive to solid detergents;
•    A natural alternative to Poly Vinyl alcohol as a binder in solid detergents, that also improves their performance and ingredient compatibility with for example bleach;
•    A case study comparing the performance of existing PVOH-based solid detergents with naturally bound solid detergents
Geoffrey Stijfs | Technical Sales Manager, Sappi Europe
Closing Perspectives: Reviewing and Previewing
Barbara Dücker, Senior Market Insights Specialist Novoensis
Mauro Davanzo, Head of Business Development, Specialities
Dr. Neal Sorokin, Global Head of Regulatory, Hygiene Category Development, Reckitt
Minerva Damgaard, Sales Manager, Unger
Close of conference

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