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Agenda

Registration and welcome refreshments
Chair’s opening remarks
Trends, Challenges, and Regulations in Home Care
Home care: An industry redefined by sustainability and consumer demand
  • Legislative and consumer-driven shift towards cold and quick wash innovations
  • Growing focus on holistic health with natural, plant-based cleaning solutions
  • Sensorial enhancements offering mood-boosting and wellness benefits

Filip Hoffmann-Häußler | Global Head of Home Care, Euromonitor International
Finding the right balance between sustainability & economy viability
  • How fast, how deep can we improve the environmental sustainability in Household products
  • Example of economic viable sustainable improvement
  • Technological and market hurdles to further improve the sustainability

Philippe Dieumegard | Head of product development-Division Liquid Detergent., McBride NV/SA
Revision of the detergents regulation: fostering competitiveness and innovation for the industry
  • The aims behind the revision of the detergents regulation
  • Timeline of the revision
  • Priorities of the detergents industry

Jan Robinson | Scientific and Regulatory Affairs Director, A.I.S.E.
Networking break
The suppliers tension field between competitiveness and environmental ambitions
  • EU chemicals in the global context
  • Market, environmental, and regulatory trends
  • The “very new normal”

Dorothee Arns | Director General , FECC
Panel discussion: Collaborating across the industry to modernize test standards
  • Philippe Dieumegard, Product Development Formulation Leader for Laundry, Dish and Hard Surface Liquid detergent, McBride NV/SA
  • Cesar Vargas-Razo, Principal Consultant, Sagentia Innovation
  • Barbara Dücker, Senior Market Insights Specialist Novoensis
Networking lunch
Building Bridges: Collaborating Across Industries
The home appliance perspective: Advocating for fair and effective mitigation strategies
  • Latest insights on microplastics release in domestic washing
  • Balancing performance, safety, and consumer choice
  • Innovation and competitiveness: Bridging the gap between regulatory requirements and their enforceability

Giulia Zilla | Policy Director, Energy & Environment, APPLiA
The evolution of wash cycles: Innovations, trends, and sustainability
Consumer-oriented design of sustainable cycles and detergents: working together to effectively change behaviour in automatic dishwashing?
Prof. emer. Dr. Rainer Stamminger, University Bonn (tbc)
Networking break
Understanding consumer habits and sustainability in washing practice
Speaker tbc, P&G
Panel discussion: Harnessing industry collaboration to accelerate consumer adoption of short wash cycle
Chair’s closing remarks
Networking drinks reception
Registration and welcome refreshments
Chair’s opening remarks
Market Perspectives and Trends
Market formulations and cleaning performance: A product comparison study
Barbara Dücker, Senior Market Insights Specialist, Novonesis
Roel Hermant | Co-Founder, FRAMES Formulation Intelligence
The sustainability paradox: are greener and better really opposite?
A new AI tool to develop new products and optimize performance in FMCG sector
  • Turkey’s growing laundry, dishwash and hard surface markets
  • Innovation trends
  • Hayat’s Innovation strategy in a fast growing economy
  • Development of a new AI tool for product development what we have learned, what are the advantages what will be the future of applied R&D with AI

Dr. Serhan Boduroglu | Research and Development, HAYAT
Raw Material Innovations
The rise of green ingredients in Europe's HI&I cleaning industry
Networking break
Hydrophobes based on branched synthetic alcohols: a technical comparison with linear and semi-linear alternatives
  • Influence of different hydrophobic structures on the properties of the final alcohol ethoxylates
  • Key performance differentiation between natural linear and branched synthetic alcohols
  • Comparative examples in model applications will be presented

Silvio Carrettin | Products Technology Advisor, ExxonMobil Technology and Engineering
IFF home & personal care ingredient innovation through biotechnology
Norway leading the way: The first high-active LAS partly based on renewable carbon. LAS from petrochemical to biobased surfactant
Spotlight Presentations
‘Spruce-up’ with wood-based biopolymers
Presentation tbc
Joint panel Q&A
Networking lunch
Round Table Discussions
Round table discussions
Choose from 3 different tables discussion topics
More details to follow
 
Closing Words
Close of conference

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Cleaning-Products-Europe-2025-Agenda-22-1-25