“Auto-Alchemy in Cleaning Products - New Cross Sector Opportunities”
Welcome & Introduction
Auto-Alchemy is a phrase we coined five or so years ago to describe a nest of seven technologies that are coalescing to point to the future of auto dose in the lucrative domestic laundry setting and further afield.
In this pre-conference workshop, we are looking to not only update with the latest innovations but also deep dive into specific technology areas.
Auto-Alchemy 2021
Auto-Alchemy 2021
Refresher on the mechanics of Auto-Alchemy with specific focus to domestic laundry including:

Component technologies;
1. Laundry Stain Intelligence
2. Integrated Mentors
3. Downloadable Cycles
4. Sense/Logic Upgrades
5. Mixing-in-the-Moment (MitM) Chemicals
6. Mixing-in-the-Moment (MitM) Appliances
7. Retail Auto Replenishment
What Auto-Alchemy delivers on and where value resides
  1. Fashion Care at Home
  2. Cold Wash Performance
  3. Quick Wash Performance
  4. Hygiene Performance
  5. Personalisation
This section will include all technology and business updates visible from IFA and CES trade shows as well as other key player activities.
Auto-Alchemy First Contact
Although we have been highlighting a future role for Auto-Alchemy for a number of years it was not until October 2020 that we saw the first iteration of a domestic appliance, which embraced a fuller range of technology as well as pursuit of the core value drivers envisaged.
Networking break
Beyond Auto-Alchemy – New Business Model Structures
There is much to suggest subscription ownership will grow in laundry not least in the context of Europe due to regulation there are much larger considerations of Consumer-Systems to consider for full appreciation of where laundry (and other industries) are heading over the next decade.
Understanding Euromonitor Mapping of the Laundry Care System.
MiTM is a long running Euromonitor topic with a lot of Home Care and Consumer Appliances background resources.  This proposition began in laundry but is now a futurology topic consistently impacting most industries.
Deeper dive into the technology that drives Auto-Alchemy and is developing into a means of offering performance gains as well as unprecedented levels of customisation for fmcg. No longer confined to laundry there are more and more examples of this technology being deployed not only in-home care but in personal care, food and beyond.
The implications of MitM are significant and this section will look to deep dive into the following areas.
  • Modularisation and Mass Customisation
  • Implications for Ingredients and MitM
  • Implications for Brands and MitM
  • Developing Applications for MitM
  • Latest Known Use Case Examples
  • Where Next
Conclusions & Discussions
Where are we heading, how broad, how deep, and how quickly?
SESSION I – Exploring Market Trends: New Business Models, COVID-19 & Circularity
Chair’s Opening Remarks
Keynote Address 1: Home Care Consumption Under Covid-19 – Industry Trends And Developments
  • Home care as an industry benefitted from a soaring demand for hygiene, but non-chemical solutions are emerging with a growing battle over expenditure
  • E-commerce and new business models are on the rise, reshaping the way consumers shop and use their products
  • Sustainability: Short-term looser, long-term winner?

Filip Hoffmann-Häußler | Senior Research Analyst – Home & Tech / Project Lead – Home Care, Euromonitor International
Keynote Address 2: Through the lens of COVID 19 - Learnings, Challenges & Opportunities for the Cleaning Products Industry
Hygiene remains the foundation of health.
  • How have consumer habits and preferences changed since COVID-19?
  • Which have remained unchanged?
  • How can the industry adapt and deliver innovative solutions to meet consumer needs?

Heather Barker | Global VP Regulatory, Hygiene & Group Business Solutions , Reckitt Benckiser
Exploding the Myth that Green Doesn’t Clean
  • Market drive for green chemistry in cleaning in Europe including current examples
  • How companies can quickly formulate to meet emerging demands
  • Review of 3rd party accreditors – EU Ecolabel, Svanen, RSPO - and how this drives innovation
  • Performance enhancements provided by green chemistry ingredients/formulations
  • Making better choices about preservatives

Stuart Holt | Cleaning Technical Marketing Manager, Home and Personal Care Specialties, Nouryon
A.I.S.E.'s Contribution to Objectives of the New EU Circular Economy Action Plan – Learnings from the Past and the Present for the Future
  • A.I.S.E.’s pilot on the EU Product Environmental Footprint pilot (PEF) and the expected legislative proposals under the CEAP
  • Using a science-based approach and life-cycle thinking - How can industry voluntary action contribute to the goals?
  • Excursus: The current health crisis and our industry sector

Sascha Nissen | Director of Sustainability, A.I.S.E. aisbl
Networking Break
Upstream Innovation - Rethinking Product Delivery in a Circular Economy
  • Introduction to ‘Upstream Innovation’ and the important role it plays in achieving a circular economy
  • Examples of upstream innovation in action for the cleaning products sector
  • Overview of resources and tools that can support your upstream innovation journey

George McLoughlin | Research Analyst, Ellen MacArthur Foundation
Snapshot Panel Discussion: Sustainability in the Cleaning Products Sector
This session will include a 5-minute presentation from the speakers followed by a Q&A
  • How brands are working towards circularity
  • Sustainability to support end-to-end value chains: challenges & opportunities
Panelists include;
  • Dr. Mark Stalmans, Global Product Stewardship & Sustainability,  Procter & Gamble – Belgium
  • Edward Throne, Head of Business Development & Partnerships, LOOP Europe (a TerraCycle Company) – UK  
  • Monica Becker, Director,  Beauty, Personal Care and Household Products, Cradle to Cradle Products Innovation Institute- US
SESSION II - Sustainable Supply Chain Initiatives
Loop's pioneering reuse platform
  • Understanding Loop's reuse model
  • The impact of COVID-19 on Loop and other reuse systems
  • How Loop works with partners to develop durable supply chains
  • Case studies illustrating the opportunities in reuse

Edward Thorne | Head of Business Development, LOOP as part of TerraCycle
Presentation’s title to be confirmed
SESSION III - Innovations on Household Cleaning Solutions
The Latest Developments in Biofilm Control and Removal Strategies
The COVID-19 pandemic shifted the focus of companies towards viral testing which risked taking their eye off the risk presented by biofilms. Biofilms are ubiquitous and commonly found in industrial and manufacturing pipelines, households, and healthcare settings. They are heterogeneous bacterial communities attached to surfaces and embedded in a matrix composed mainly of extracellular polymeric substances (EPS).
  • The importance of understanding the different biofilm tests that need to be performed in order for companies to make biofilm claims for their products.
  • Learning a range of methodologies that Perfectus Biomed offers including Crystal Violet staining and microscopy, to assess biofilm removal (i.e. total biomass).
  • Examples of biofilms that are particularly challenging to remove, the Dry Surface Biofilms (DSB). These are extremely relevant in sectors like healthcare and industrial manufacturing.

Dr Stefania Fabbri | Senior Scientist, Perfectus Biomed Group
Lignin: An abundant Opportunity for Sustainable Cleaning Products (with a Focus on Laundry Detergents)
  • Identifying the beneficial properties of lignin biopolymers include high dispersing strength of hydrophilic and hydrophobic particles, slurry viscosity reduction, cation complexation, scale inhibition, and binding of powders into granules and briquettes
  • Discovering new lignin biopolymer cleaning additives for applications such as anti-filming in dishwasher and anti-redeposition in laundry detergents
  • Real examples for the laundry sector and autodishing results

Ross Ellis | Senior Scientist, Borregaard
SESSION IV – Lessons Learned for Change & Hygiene
Keynote Address: The Lasting Impact of Covid-19 - Lessons Learned and Prescription for Change
  • How did the global emergence of COVID -19 fundamentally change the landscape for manufacturers of cleaning and disinfecting products?
  • What changes are here to stay, and will require a rethinking of how companies go to market and serve consumers?
  • What steps can companies take to be better prepared for the next COVID-19-like seminal event?

John Cooper | Director of Strategy, Veeva Systems
Measuring the Efficacy of Cleaning & Disinfection - How Clean is Clean
  • How do I disinfect? – process & hygiene guidance for the Cleaning Products sector
  • Hygiene testing methods: the process of monitoring and evaluating the achievement of cleaning & disinfection activities
  • Effective use of testing technologies
  • Practical uses of hygiene tests
  • Demonstrating results

Peter Littleton | Technical Director, Christeyns Food Hygiene
SESSION V – Standards & Certifications
Why Do Labels Matter?
  • Why is it important that consumers can see what ingredients have been used in the product? (this will cover the desire and need to prevent chronic skin allergy and avoid carcinogens and endocrine disrupting chemicals)
  • What are the strengths about transparency (this will cover some of the surprises we find when we certify products)?

Ewa Daniél | Co-Founder, Allergy Certified
How Ecocert Certification Standard for Detergents Fights Greenwashing
  • Through real commitment towards sustainable practices
  • Market trends and risks of greenwashing
  • Ecocert certification as a guarantee of sustainable detergents
  • Focus on transparency through labels and claims

Pauline Raffaitin | Manager Business Unit Home and Personal Care, ECOCERT
Discussion and Q&A with AllergyCertified & ECOCERT
Networking Break
SESSION VI – Understanding Raw materials & Natural Ingredients Alternatives
Connecting the Cleaning Sector to Palm Oil Smallholders: Challenges & Opportunities
  • Smallholders in the palm oil sector
  • New RSPO Independent Smallholders Standard (ISH)
  • Sustainability in the cleaning sector
  • RSPO Supply Chain Models ( Identity preserved, Segregated, Mass Balance)
  • Credits and ISH Credits system

Francesca Morgante | Market Development Manager- Europe, Roundtable on Sustainable Palm Oil – RSPO
CELLULON™ Fermentation Derived Cellulose – A Sustainable Solution for Formulating the Next Generation of Stable Liquid Laundry and Homecare Products
  • A nature-based and environmentally friendly solution for suspension and uniform distribution derived from a microbial fermentation production process and biodegradable

Alain Phyfferoen | Technical Support & Development Manager, Consumer and Industrial, EMEA, CP Kelco
Let Nature Do the Work with New Probiotic Cleaning Ingredients from Croda
Consumers are becoming increasingly concerned over the negative impact that the petro-chemical cleaners they use can have on the health and safety of themselves, their families and on the environment.
  • What if probiotics could answer these challenges and perform better than traditional cleaners?
  • The process of evaluating and selecting individual probiotic strains to target both hard surface cleaning and odour control and provide consumers with safe and sustainable cleaning solutions
  • Harness the power of probiotics. Let nature do the work

Ross Sellars | Lead Applications Scientist, Home Care, Croda Europe Ltd
SESSION VII - Innovations in Flexible Packaging & Cleaning Products Design
Innovations for Flexible Packaging Supporting the Home and Personal Care Trends
  • Home Care trends and what is staying after COVID-19
  • The drive for Sustainable Packaging under the European environment
  • Amcor’s solutions and roadmap to sustainability: the complexities of new regulations in EU and the current solutions to meet the challenges of recycling

Geoffrey Gendebien | Marketing Manager, Home and Personal Care + Baby Nutrition, Amcor
Design for Recycling Cleaning Plastic Products
  • A standard method to assess the full recyclability for plastic pouches
  • Cleaning products design: main issues
  • Cleaning products design: potential improvements
  • A focus on closure systems

Paolo Glerean | Chairman of RecyClass Platform, Plastics Recyclers Europe
SESSION VIII - Allergies & Safe Cleaning Products
Which cleaning products are suitable for people affected by allergy?
  • What do we need to consider making cleaning products less likely to cause issues for people affected by allergy? A guidance for cleaning products manufacturers and everyone involved in the industry

Leigh George | Head of Endorsements, Allergy UK
Chair's Closing Remarks

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