As an industry veteran with more than 20 years of international and domestic brand and entertainment marketing, sponsorship and licensing experience, Mike Eaton has recently created and launched a game-changing men’s-only brand named Hero Clean.
Emerging from an agency background working on business for Procter & Gamble, Heinz Pet Food, Chiquita, Curad and Star-Kist Tuna, Eaton jumped to the client side with Reebok, running Marketing for the Midwest Region.
Eaton then shifted his sights to New York, where he joined FremantleMedia, the co-creator of the hit television series, American Idol, where he oversaw North American brand marketing and sponsorship. In that role, Eaton created the ground-breaking business model for all current product integration programming in television with American Idol partnership deals with Ford, Coke, and AT&T Wireless. He also created the first national phone and test voting systems as well as the show-based consumer product licensing programs – many of which are still in the market today.
Eaton also served as the Head of North American Enterprises for 19 Entertainment where he oversaw sponsorship and licensing programming for stars including Annie Lennox, Kelly Clarkson, Clay Aiken and Ruben Studdard.
Most recently, Eaton served as the VP, Global Business Development for IMG, where he was tasked with creating revenue streams across all the IMG divisions.
Eaton is an avid motorcycle racer who used his love of the sport, along with the need to get rid of the grime that comes along with it, as inspiration to develop Hero Clean.
A native of Cincinnati, Eaton holds a Bachelor’s in Advertising from Southern Methodist University. He grew up in the Procter & Gamble family, as his father worked there for nearly four decades. He currently resides in Miami.