2017 Cleaning Products Latin America Advisory Board

Consisting of  two full days of high  level presentations, insightful panel discussions and  unrivalled networking opportunities, this year’s  program is being shaped by global and regional leaders from the  cleaning products industry, including Procter and Gamble, Euromonitor, Evonik, Oxiteno, The Clorox Company and more. Learn more about the 2017 advisory board below. 

  • Cristiane Canto

    Head of R&D - Home & Personal Care Oxiteno

    Cristiane Canto currently leads the Home & Personal Care Technical Service Team at Oxiteno. Before joining Oxiteno in 2014 she studied Chemistry (BsC and MsC) at University of Campinas (Brazil) and worked for over 16 years in local, regional and global R&D roles across Personal & Home Care categories.


  • Dr. Andre Chieffi

    R&D Manager Procter & Gamble

    Dr. Andre Chieffi works at P&G’s Newcatle Innovation Centre (UK), where he leads a group working on cleaning technologies. Before joining P&G in 2002, he studied chemistry (BsC and PhD) at Universidade de São Paulo (Brazil) and University of Waterloo (Canada) and did a postdoc at MIT (US). At P&G, Andre worked most of his career at the Newcastle Innovation Centre (UK) working on the development of new technologies for sustainable cleaning products (e.g.:  enzymes, polymers, bleach, encapsulation and active delivery systems). Recently, Andre spent two years in Brazil (2012/2013) leading P&G´s Open Innovation program for Latin America.

  • Carme Gauxachs Calvo

    Regulatory Director LatAm Reckitt Benckiser

    Professional with more than 15 years expertise in Regulatory Affairs across a broad variety of countries and regions (from EU to Latin America) and covering a very extensive products categories: medicines ( Rx, OTC, GSL), Medical Devieces, Cosmetics, Food Supplements, Biocides, detergents and chemicals. Wide network connections through the corresponding Trade Association per product category and country as well as with organizations and Authorities.

  • David Mackinson

    Research Manager Euromonitor International

    David Mackinson studied economics at the University of Illinois and then Georgetown University. He currently works in market research and consumer trends at Euromonitor International and he manages a team of analysts that specializes in the Home Care industry. David’s team oversees key trends in the industries throughout the year and is responsible for interacting with companies in the region, providing a detailed perspective of their corporate activity as well as the current state of the industry. 

  • Juliana Marra

    External Affairs Manager, Communications Unilever Brazil

    Bio coming soon!

  • Michael M. Ott, PhD

    Vice President, R&D Cleaning-PPD-International The Clorox Company

    Michael leads Innovation and R&D for the Cleaning, International, and Professional Product Divisions at The Clorox Company. His responsibilities include developing irresistible products that will consistently deliver on innovation revenue targets, and robust cost savings and claim strategies that will deliver a strong base. Michael has been at Clorox for twenty years, starting as a bench chemist in the laundry group. He has a PhD in Chemistry and is an adamant Oakland Raiders and Golden State Warriors fan.

  • Eraldo Pereira

    Business Director - Latin America Consumer Specialties Evonik Degussa Brasil Ltda

    Eraldo Firmino Pereira
    Business Director Consumer Specialties
    Eraldo Firmino Pereira holds a Bachelor’s Degree in Business Administration from Faculdades Integradas de Guarulhos (FIG), a degree in Business and Marketing Administration from Escola de Comércio Álvares Penteado/ Faculdade Armando Álvares Penteado (FECAP/FAAP), and attended several continuing education courses in Brazil and abroad.  He joined the Brazilian team of Evonik as Sales Associate in 1987, subsequently worked as Product Manager, Sales & Marketing Manager South America, and as Business Director Latin America. From 2007-2009 he was appointed as Sales VP Americas, with responsibility over the rubber additives business line. He returned to Brazil in 2010 to become the Director for the Consumer Specialties business unit. Currently he is also directly responsible for the Household Care business line in Latin America. 

  • Daniela Rios

    Government Relations and Public Policy Manager Procter & Gamble

    Daniela Gil Rios

    • Lawyer graduated – Mackenzie University/2004
    • Post-graduated in Companies Legislation – Mackenzie University/2006
    • Master Degree in Political and Economic Legislation – Mackenzie University/2011  
    • 10 years working for Brazilian Industry – beverage, cosmetic and cleaning  
    • In charge for Government Relations & Public Policy of P&G Brazil
    • President of Brazilian Cleaning Industry Union and Vice-president of the Cleaning Industry Association
    • Director of Brazilian Cosmetics Industry Association
    • Co-author of the book “Panorama Atual da Administração Pública” (Overview of Public Administration)
    • Former adviser of CONAR – Conselho Nacional de Autorregulamentação Publicitária do Brasil (Brazilian National Advertising Division) nomineed by Brazilian Advertising Association